Zalu is a German AI chatbot that answers your website visitors only from your own content. Multilingual, with a free starting tier and WordPress, hotel, and…
Category
AI
Pricing
Freemium: starts free ("Ab 0 €"); paid tiers not publicly itemized. Visit zalu.ai for current terms.
Zalu is a German-made AI assistant that businesses embed on their website to answer visitor questions automatically. Its key differentiator, per its own homepage messaging, is that it answers only from the content the business has provided rather than general web knowledge, aiming to keep responses accurate and on-brand. The product is multilingual and offers an English version of its site alongside the German original. Zalu markets dedicated use cases for specific verticals: a WordPress-focused offering, a hotel-focused "digital reception" concept, and a trades/craft-business offering aimed at generating more inquiries. Pricing is described as starting free ("Ab 0 €") with a pricing page framed around affordability and transparency. The site also references API availability and 24/7 messaging on its homepage.
Key Features
Content-Scoped AI Answers — Answers visitor questions using only the content the business provides, not open-ended web knowledge.
Multilingual Support — Chatbot and site available in multiple languages, including German and English.
Vertical Landing Pages — Dedicated setups for WordPress, hotels, and Handwerk/trades businesses.
Pros & Cons
Pros
Free entry tier ("Ab 0 €") lowers the barrier for small businesses to try an AI website chatbot.
Answers are scoped to the business's own content rather than open-ended web knowledge, which the vendor positions as reducing off-brand or inaccurate responses.
Multilingual product with both German and English site versions, suiting businesses serving non-German-speaking visitors.
Dedicated, ready-made use cases for specific verticals (WordPress sites, hotels, Handwerk/trades) rather than a generic one-size-fits-all bot.
Cons
No published pricing tiers or plan breakdown beyond a starting price of €0 were found, making it hard to evaluate cost at scale.
No verifiable company background (founding year, headquarters, team size) is available in the crawled content, limiting trust signals for prospective buyers.
Integration details beyond a WordPress-focused page and a general mention of "API" are not documented, so the depth of platform/CMS support is unclear.
Primary marketing focus and content are in German, which may limit clarity for buyers outside the German market despite an English site version existing.