123FormBuilder vs Diawi vs feedback.fish: Which Is Right for You in 2026?

Diawi doesn't belong in a real head-to-head with the other two at all — it's a wireless app distribution service for sharing mobile beta builds, a completely…

123FormBuilder

freemium · From Free plan available; paid plans start at $37 per month (Gold)

Best for: Teams that need a compliant, general-purpose form builder capable of surveys, registrations, and payment forms.

Diawi

Freemium · From Free

Best for: Mobile developers who need to get iOS and Android beta or in-house builds to testers without going through an app store.

feedback.fish

Freemium · From Free

Best for: Teams that want a lightweight, embeddable widget to collect feedback and bug reports directly on a website or app.

At a Glance

 123FormBuilderDiawifeedback.fish
Primary categoryFormsFormsForms
RatingNot documentedNot documentedNot documented
Pricing modelfreemiumFreemiumFreemium
Starting priceFree plan available; paid plans start at $37 per month (Gold)FreeFree
Free planNot documentedYesYes
Free trialNot documentedNot documentedNot documented
PlatformsNot documentedWeb, iOS, AndroidWeb
Team collaborationNot documentedNot documentedNot documented
AI featuresNot documentedNot documentedNot documented
Public APINot documentedYesYes

Standout Differences

Diawi is in a different category entirely

Diawi distributes mobile app builds to testers via install links — it has nothing to do with building forms or collecting feedback. If you're comparing 123FormBuilder and feedback.fish for a forms or feedback use case, Diawi simply isn't a relevant option.

Diawi

123FormBuilder vs feedback.fish: heavyweight vs. lightweight

123FormBuilder is a full drag-and-drop form builder that handles surveys, registrations, and payment forms as general-purpose infrastructure. feedback.fish is narrower by design — a single embeddable widget purpose-built for feedback and bug reports, not a general form platform.

123FormBuilder, feedback.fish

Compliance is 123FormBuilder's specific edge

123FormBuilder is explicitly built with HIPAA and GDPR compliant data handling for regulated industries, which matters if forms collect sensitive personal or health data. That's a materially different bar than a lightweight feedback widget is built to clear.

123FormBuilder

Pricing footprint mirrors scope

123FormBuilder is the only one of the three with a meaningfully priced paid tier, starting at $37/month (Gold), reflecting its broader compliance and form-building feature set. Diawi and feedback.fish are both free-forward tools with a much lighter footprint and use case.

123FormBuilder, Diawi, feedback.fish

Feature-by-Feature

Core Function

Feature123FormBuilderDiawifeedback.fish
Drag-and-drop form builder (surveys, registrations, payment forms)AvailableUnavailableUnavailable
Embeddable feedback / bug-report widgetNot documentedUnavailableAvailable
Wireless iOS/Android beta app distributionUnavailableAvailableUnavailable

Compliance & Trust

Feature123FormBuilderDiawifeedback.fish
HIPAA compliant data handlingAvailableUnavailableNot documented
GDPR compliant data handlingAvailableNot documentedNot documented

Pricing & Plans

Feature123FormBuilderDiawifeedback.fish
Free plan/tierAvailableAvailableAvailable
Published paid tier pricingAvailableNot documentedNot documented

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

123FormBuilder

Basic — Free monthly
Gold — $37 per month monthly
Platinum — $49 per month monthly
Diamond — $99 per month monthly
Enterprise — Custom quote annual

Diawi

Free — Free free
Starter — Custom pricing monthly
Premium — Custom pricing monthly
Enterprise — Custom pricing monthly

feedback.fish

Free — $0 free
Pro — $19/month monthly
Enterprise — Custom pricing monthly

Pros & Cons

123FormBuilder

Pros

  • Very large template library speeds up form creation for common use cases
  • Strong compliance credentials, including HIPAA and GDPR, for regulated industries
  • Wide integration coverage reduces the need for custom development work
  • Handles complex, multi-step forms with conditional logic well
  • Free plan available for basic use before committing to a paid tier

Cons

  • Paid plans get relatively expensive quickly once advanced features are needed
  • Interface can feel less modern than some newer, design-forward form builder competitors
  • Enterprise pricing requires a custom quote, reducing upfront pricing transparency
  • Some advanced compliance and integration features are gated behind higher-priced tiers

Diawi

Pros

  • Very fast, low-friction way to get a build onto a tester's device
  • Free tier is usable for occasional or small-scale beta distribution
  • No app store review process required for internal or ad-hoc distribution
  • Password protection and private links help control who can access a build
  • Long track record — operating since 2010 with a large volume of historical installs

Cons

  • Paid tier pricing isn't published, requiring direct contact for a quote
  • Free tier links and installs are subject to expiration limits
  • Feature set is narrower than full mobile DevOps or beta-management platforms
  • No native CI/CD integrations beyond the API offered on paid accounts

feedback.fish

Pros

  • Very fast integration, reportedly under five lines of code
  • Generous automatic context capture (screenshots, device info)
  • Simple, transparent flat-rate paid plan
  • Good fit for small teams without dedicated feedback tooling
  • Automatic multilingual support out of the box

Cons

  • Free plan is capped at a small number of total submissions
  • Limited public information on company size or long-term roadmap
  • Not a full product-management or roadmap-planning suite
  • Enterprise features require contacting sales rather than self-serve

Use Cases

Choose 123FormBuilder: Teams that need a compliant, general-purpose form builder capable of surveys, registrations, and payment forms.
Choose Diawi: Mobile developers who need to get iOS and Android beta or in-house builds to testers without going through an app store.
Choose feedback.fish: Teams that want a lightweight, embeddable widget to collect feedback and bug reports directly on a website or app.

123FormBuilder

  • HIPAA-compliant patient intake — Healthcare organizations use 123FormBuilder to collect patient intake and consent data securely and in a compliant way.
  • Lead generation and event registration — Marketing teams build lead-capture and event registration forms with integrated payment collection.
  • Internal workflow automation — HR and operations teams automate approvals and internal data collection using conditional logic and document generation.

Diawi

  • Beta testing pre-release apps — Developers share ad-hoc iOS or Android builds with a group of external beta testers via a simple install link.
  • Distributing in-house enterprise apps — Companies distribute internal line-of-business apps to employees without publishing them to public app stores.
  • Client app previews — Agencies share work-in-progress builds with clients for review before public release.

feedback.fish

  • In-app bug reporting — SaaS teams let users flag bugs directly from within the product, complete with a screenshot and device details.
  • Feature request collection — Indie developers gather feature ideas from users to help prioritize their product roadmap.
  • Website feedback collection — Marketing and content sites add a feedback button so visitors can report issues or leave comments.

Frequently Asked Questions

Is Diawi a real alternative to 123FormBuilder or feedback.fish?

No. Diawi is a wireless app distribution service that lets developers share iOS and Android beta or in-house builds via install links, with no App Store needed. It doesn't build forms or collect feedback, so it isn't a substitute for either of the other two.

What's the actual difference between 123FormBuilder and feedback.fish?

123FormBuilder is a full-featured, HIPAA and GDPR compliant drag-and-drop form builder for surveys, registrations, and payment forms. feedback.fish is a lightweight embeddable widget purpose-built to collect user feedback, bug reports, and feature requests directly from a website or app. They overlap only at the edges.

Which is better for collecting sensitive data, like health-related forms?

123FormBuilder, because it explicitly offers HIPAA and GDPR compliant data handling for regulated industries. Neither Diawi nor feedback.fish is documented as offering that level of compliance.

I just want a quick widget for bug reports on my site — do I need 123FormBuilder for that?

No. feedback.fish is purpose-built and lighter-weight for exactly that use case — an embeddable widget for feedback and bug reports — without the broader form-building and compliance overhead that 123FormBuilder is designed for.

What does Diawi actually do, and why is it grouped with two form/feedback tools here?

Diawi is a Paris-based service for distributing mobile app beta or in-house builds to testers via install links. It's grouped with 123FormBuilder and feedback.fish by category metadata rather than genuine competitive overlap, so it should be evaluated entirely on its own for mobile app distribution needs.

Read the full 123FormBuilder review · Read the full Diawi review · Read the full feedback.fish review