6sense vs AB Tasty vs Airware: Which Is Right for You in 2026?
This trio spans very different eras: 6sense and AB Tasty are both live, actively sold enterprise platforms, while Airware shut down in September 2018 after…
Best for: No current buyer — the company ceased operations in September 2018, so this comparison is for historical or research context only.
At a Glance
6sense
AB Tasty
Airware
Primary category
Analytics
Analytics
Analytics
Rating
Not documented
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Not documented
Pricing model
freemium
custom
custom
Starting price
Free Sales Intelligence plan available; paid plans are custom-quoted and typically start in the tens of thousands of dollars per year
Custom quote based on traffic and modules; commonly cited to start around 60,000 USD per year
Not documented
Free plan
Not documented
Not documented
Not documented
Free trial
Not documented
Not documented
Not documented
Platforms
Not documented
Not documented
Not documented
Team collaboration
Not documented
Not documented
Not documented
AI features
Not documented
Not documented
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Public API
Not documented
Not documented
Not documented
Standout Differences
Only two of the three are still buyable
Airware shut down in September 2018 after burning through $118 million in venture funding. It's included here because it shares the 'Analytics' category tag, but any real 2026 decision is really between 6sense and AB Tasty.
Airware
Intent data vs. on-site experimentation
6sense and AB Tasty aren't direct substitutes: 6sense identifies which accounts are likely in-market and helps orchestrate outreach to them, while AB Tasty tests and personalizes what those visitors actually see once they land on the site. A team doing full-funnel optimization could plausibly run both.
6sense, AB Tasty
Free tier vs. custom-quote-only
6sense offers a free Sales Intelligence plan as a low-risk entry point, while AB Tasty has no published free tier and is custom-quoted based on traffic and modules, commonly cited around $60,000/year.
6sense, AB Tasty
AB Tasty is consolidating
AB Tasty is merging with Wingify's VWO into a combined experimentation company, which is worth factoring into any long-term vendor-stability or roadmap evaluation.
AB Tasty
Feature-by-Feature
Availability & Pricing
Feature
6sense
AB Tasty
Airware
Actively sold and maintained today
Available
Available
Unavailable
Free tier or plan
Available
Unavailable
Not documented
Published self-serve list pricing
Unavailable
Unavailable
Not documented
Core Capability
Feature
6sense
AB Tasty
Airware
B2B intent data & predictive account scoring
Available
Unavailable
Unavailable
On-site A/B testing & personalization
Unavailable
Available
Unavailable
Aerial/drone enterprise data platform
Unavailable
Unavailable
Available
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
6sense
Sales Intelligence Free — $0 monthly
Team / Growth (custom) — Custom quote, commonly cited around $25,000 or more per year annual
Enterprise (custom) — Custom quote, often $100,000 or more per year annual
Custom (Full Platform) — Custom quote, commonly cited around $60,000 or more per year annual
Airware
No individual plan breakdown documented yet.
Pros & Cons
6sense
Pros
Combines intent data, predictive scoring, and multi-channel orchestration in one connected platform
Free Sales Intelligence tier offers a low-friction way to evaluate core prospecting features
Strong fit for account-based go-to-market strategies with a defined ideal customer profile
Deep integrations with major CRM and marketing automation platforms
Widely used and reviewed within the enterprise ABM and intent-data category
Cons
Full platform pricing is not public and typically requires a substantial annual budget
Best suited to teams with dedicated marketing operations or revenue operations resources to manage it
Overkill for small businesses or teams without a well-defined account-based strategy
Implementation and onboarding can require significant time investment to see value
AB Tasty
Pros
Broad digital experience optimization suite covering testing, personalization, and feature flagging in one platform
No-code tools reduce dependency on engineering for many common testing scenarios
Established company with a long operating history since 2009 serving enterprise brands
Enterprise governance and permissioning features suit organizations running many concurrent experiments
Now backed by a larger combined organization following the 2026 Wingify merger, potentially expanding resources and roadmap
Cons
Pricing is entirely custom and not published, making budget comparison difficult without a sales conversation
Typically positioned for enterprise budgets, putting it out of reach for small businesses and solo marketers
The 2026 merger with Wingify's VWO introduces uncertainty around future product direction, pricing, and support continuity
No self-serve signup, requiring a sales process to get started
Airware
Pros
Was an early, well-funded leader in enterprise drone software during 2011 to 2018
Attracted top-tier investors including Andreessen Horowitz, GV, and Kleiner Perkins
Backed by an experienced founder with an MIT engineering and Boeing flight-software background
Cons
Ceased all operations on September 14, 2018 and no longer offers any product or support
Burned through approximately 118 million dollars in venture funding before shutting down
Lost ground to lower-cost, vertically integrated drone hardware makers like DJI
Any current references to Airware describe a defunct company, not an active tool
Use Cases
Choose 6sense: B2B revenue teams that want to identify in-market accounts using intent data and orchestrate outreach across marketing and sales channels.
Choose AB Tasty: Enterprise teams that need a dedicated experimentation platform for A/B testing, personalization, and feature flag management.
Choose Airware: No current buyer — the company ceased operations in September 2018, so this comparison is for historical or research context only.
6sense
Prioritizing accounts for outbound sales — Sales teams use intent and predictive scores to focus outreach on accounts most likely to be actively evaluating a purchase.
Running account-based advertising campaigns — Marketing teams target programmatic ads and personalized landing pages at known in-market accounts rather than broad audiences.
Aligning marketing and sales around buying signals — Revenue operations teams use shared intent and scoring data to coordinate marketing campaigns with sales follow-up timing.
AB Tasty
Testing website changes before full rollout — Conversion rate optimization teams run A/B tests to validate design or copy changes before deploying them site-wide.
Personalizing content for audience segments — Marketing teams tailor landing pages and offers to different visitor segments based on behavior or attributes.
De-risking product feature launches — Product and engineering teams use feature flags to gradually roll out new functionality and monitor impact before a full release.
Airware
Enterprise aerial data collection (historical) — Construction, mining, and agriculture companies used Airware's platform to collect and analyze drone-captured data between 2011 and 2018.
Drone autopilot systems (historical) — Commercial drone operators used Airware's autopilot hardware and flight-control software before its 2018 shutdown.
Startup case study — Airware is frequently studied as an example of a heavily funded hardware-software startup that failed due to market commoditization.
Frequently Asked Questions
Is Airware still available to buy?
No. Airware, a commercial drone software and hardware company founded in 2011, shut down in September 2018 after raising and spending 118 million dollars in venture funding. It is not an active product or company today.
What's the real difference between 6sense and AB Tasty?
6sense is a B2B revenue intelligence platform that uses intent data and predictive AI to find in-market accounts and orchestrate sales/marketing outreach, while AB Tasty is a digital experience optimization platform for A/B testing, personalization, and feature management. They address different parts of the funnel and could be used together rather than as substitutes.
Which of the two live tools has a free plan?
6sense offers a free Sales Intelligence plan. AB Tasty does not publish a free tier and is custom-quoted based on traffic and modules.
How much do 6sense and AB Tasty cost?
6sense's paid plans are custom-quoted and typically start in the tens of thousands of dollars per year. AB Tasty is also custom-quoted, commonly cited to start around 60,000 USD per year.
Is AB Tasty merging with another company?
Yes. AB Tasty, founded in Paris, is merging with Wingify's VWO into a combined experimentation company, which is relevant context for anyone evaluating its long-term roadmap and support.
Why is a defunct company like Airware included in this comparison?
It shares the same 'Analytics' category tag as 6sense and AB Tasty, but it is not a live option — Airware ceased operations in 2018. This comparison flags that clearly so it doesn't waste a buyer's evaluation time.