See what AB Tasty offers for A/B testing, personalization, and feature flagging, plus pricing guidance and details on its 2026 merger with Wingify's VWO.
AB Tasty is a digital experience optimization platform that enterprise teams use to run A/B and multivariate tests, personalize web and app experiences, and manage feature flags and progressive rollouts.
Founded in Paris in 2009, the company built its reputation serving enterprise marketing and product teams that need to validate changes before full deployment and reduce reliance on engineering resources through no-code testing tools.
In January 2026, AB Tasty entered a major industry merger with Wingify, the parent company of rival experimentation platform VWO, under private equity owner Everstone Capital, combining two established players in the A/B testing and experimentation category.
Web experimentation tools support A/B, multivariate, and split URL testing with a visual, no-code editor for building variations.
Personalization capabilities let teams tailor content, offers, and layouts to specific audience segments in real time.
Feature experimentation and flagging tools allow engineering teams to progressively roll out new features and gate them behind targeting rules.
Server-side testing supports experimentation beyond the front end, including backend logic and algorithm changes.
Reporting and analytics dashboards track test performance and statistical significance across campaigns.
Enterprise-grade governance features support approval workflows, permissions, and audit trails for organizations running many concurrent experiments.
AB Tasty does not publish flat-rate pricing tiers; costs are quoted individually based on website traffic bands, monthly active users, and which product modules (experimentation, personalization, feature flagging) are included.
Reported figures place typical enterprise contracts starting in the tens of thousands of dollars per year, with full-platform deployments commonly cited around 60,000 USD or more annually.
Following the January 2026 merger with Wingify's VWO, pricing structures and packaging may be revised as the combined company integrates its product lines under shared ownership.
It is a digital experience optimization platform for A/B testing, personalization, and feature flagging, used mainly by enterprise marketing and product teams.
Pricing is custom and quote-based, calculated from traffic bands and active user levels; full-platform contracts are commonly cited around 60,000 USD or more per year.
As of January 2026, AB Tasty is merging with Wingify (parent of VWO) under private equity owner Everstone Capital, forming a combined experimentation company.
AB Tasty was founded in 2009 in Paris by Alix de Sagazan and Remi Aubert.
Yes, alongside A/B testing and personalization, AB Tasty offers feature experimentation and progressive rollout tools.
It is primarily designed for enterprise brands with high-traffic websites and apps and dedicated conversion optimization or product teams.
AB Tasty does not offer public self-serve pricing or a published free plan; access requires a custom sales quote.