Convert Experiences is an A/B testing and personalization suite with full-stack SDKs and heatmaps. Plans start at $299/mo billed annually. 15-day trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
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Convert Experiences is an A/B testing and personalization suite from Convert Insights Inc., usually called Convert or Convert.com. It supports A/B tests, split URL (redirect) tests, multipage tests, multivariate tests, price testing, multi-arm bandit tests, full-stack experimentation and 1:1 personalization. The company says more than 40,000 sites have been optimized with it over 17 years.
It is built for growth and marketing teams, CRO agencies, developers who code tests and web managers in e-commerce stores. Convert says it is bootstrapped and focused on staying lean and profitable. Its pitch rests on flicker-free testing, first-party cookies, data stored in Frankfurt, Germany, and support it describes as four times faster than industry averages.
Teams add a lightweight snippet to their site, which the company says does not affect Core Web Vital scores. Experiments are built in a visual editor or a code editor, then targeted with a 40+ filter engine and measured against advanced goals. SmartInsert technology is designed to deliver tests without flicker.
Results use a customizable Frequentist or Bayesian stats engine with SRM checks and collision prevention. Convert does not call winners for you and only calculates statistical significance. Developers can run server-side tests through six SDKs, and an API allows a headless version of Convert to run inside a company's own systems.
Testing options include A/B, split URL, multipage, multivariate and price tests, plus multi-arm bandit allocation and sequential testing on higher plans. Shopify price, shipping and theme testing are listed, along with mobile website and cross-domain testing. Personalization serves different experiences to visitor segments.
Every plan includes an insights module with Convert Signals session recordings, which filter interactions that show frustration, and heatmaps for desktop, tablet and mobile. These do not use up the monthly tested user quota. On the AI side, a scoped MCP server connects Convert to a team's own AI tools, and Convert Intelligence offers prompt-based work in the app while it is in beta.
Convert Experiences is an A/B testing and personalization suite from Convert Insights Inc. It supports A/B, split URL, multipage, multivariate and price tests, full-stack experiments and 1:1 personalization. It also includes heatmaps and session recordings.
Plans start at $299/mo billed annually or $399/mo paid monthly for Growth. Pro is $599/mo monthly or $420/mo billed annually. Enterprise is priced on request and sold annually only.
Yes. Convert offers a 15-day free trial with no credit card needed and full access to features. The pricing page also lists a free plan option only through the trial, not as a permanent tier.
Convert describes itself as GDPR, TTDSG and BDSG compliant. It uses first-party cookies, says it does not need to store personal data to operate, and stores data on carbon-neutral servers in Frankfurt, Germany.
Convert lists more than 90 integrations, including Google Analytics, Adobe Analytics, Amplitude, ActiveCampaign, BigCommerce, ClickFunnels, Cookiebot, Crazy Egg and FullStory.
Convert says it supports migrations from VWO, Optimizely, Kameleoon, AB Tasty and Webtrends Optimize. It also offers a plug-in that automates migration of tests, goals and metrics from VWO, and VWO migration is listed as free.
Yes. Full-stack experimentation uses six SDKs: PHP, Python, Ruby, iOS, Android and JavaScript. It also includes feature flags and rollouts, and is available from the Pro plan.
Convert positions the Growth plan for smaller businesses that need the basics at affordable prices. Its entry price is higher than many basic tools, but onboarding, insights and support are included.