FigPii combines A/B testing, heatmaps, session recordings and polls in one CRO platform. Free start, no credit card. See features and pricing details.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
FigPii is an all-in-one conversion rate optimization platform. It brings A/B testing, heatmaps, session recordings, and polls and surveys into one product, so teams can see how visitors behave on a website and test changes without switching between tools.
The company says it came out of its team's CRO consulting experience, where working across multiple platforms meant mismatched data. FigPii reports that more than 3,700 brands in 127 countries use it, and it targets e-commerce brands, SaaS brands and CRO agencies.
Setup starts with embedding the FigPii pixel on a site, either with HTML or through Google Tag Manager. Once the pixel is in place, the platform can collect behavior data for heatmaps and session recordings and serve test variants to visitors.
For A/B tests, a user chooses a URL to test and creates variants in the visual editor, which the company says can be done quickly. Split URL tests compare separate pages instead. Results can be measured alongside analytics tools such as Google Analytics to see how each variation affects performance.
The testing toolkit includes a visual editor, advanced targeting, flicker-free testing, an unlimited number of variations and split URL tests. The site also mentions personalized AI-driven testing recommendations as part of its experimentation engine.
On the analytics side, heatmaps visualize behavior, highlight areas of struggle and show how far down the page users scroll. Session recordings replay visits so teams can see what hinders conversions. Polls and surveys collect visitor feedback on topics such as cart abandonment, new products and customer satisfaction.
FigPii also publishes free A/B test duration and sample size calculators, and a Google Optimize migration resource.
FigPii is an all-in-one conversion rate optimization platform. It combines A/B testing, heatmaps, session recordings, and polls and surveys so teams can see how visitors behave and test changes to their website.
The source pages do not list plan prices. FigPii advertises a free start with all features unlocked and no credit card, and says A/B testing is free for life. Paid monthly plans exist, so check the pricing page for current rates.
Yes, FigPii invites visitors to get started for free with all features unlocked, no commitment and no credit card. It also offers a personalized demo with its team on request.
The company targets e-commerce brands, SaaS brands and CRO agencies. It is built for users who want testing and behavior analytics without needing technical expertise.
FigPii says it works with popular e-commerce platforms and analytics tools such as Google Analytics. The FigPii pixel can be embedded with HTML or Google Tag Manager, and a customer reports using it on a Shopify store.
Yes. Heatmaps show which areas of a page receive attention and how far users scroll, and session recordings let you watch how visitors use your site and where they get frustrated.
FigPii lists flicker-free testing as part of its A/B testing feature set, alongside advanced targeting, a visual editor and an unlimited number of variations.
The company describes the platform as budget-friendly and usable by people who are not tech-savvy, and the free start lowers the barrier to trying it. Reviewers on the site include small stores and startups.