Opti-Behavior is a self-hosted WordPress plugin for heatmaps, session recordings, funnels, and A/B testing. See features, pricing, and integrations.
Opti-Behavior is a WordPress plugin built by OptiUser that brings behavior analytics and conversion rate optimization directly into a site's own hosting environment, instead of routing visitor data through an external SaaS platform. It combines a real-time analytics dashboard, click/scroll/movement heatmaps, HD session recordings, conversion funnels, form analytics, error tracking, and A/B testing (page splits, element variants, and WooCommerce product tests) in a single plugin. A 'Smart Insights' feature generates AI-assisted weekly CRO briefings, and user journeys can be visualized with Sankey-style flow diagrams. Because tracking runs on the site owner's own server, OptiUser markets it as a privacy-first, GDPR/CCPA-friendly alternative to hosted analytics tools, with no recurring data-processing agreements with a third party. It integrates with common WordPress form plugins (Contact Form 7, WPForms, Gravity Forms, Forminator, Ninja Forms, Everest Forms), caching plugins (WP Rocket, W3 Total Cache, LiteSpeed Cache, Autoptimize), page builders (Elementor, Divi, Beaver Builder, Gutenberg, Oxygen, Breakdance), consent-management tools (Cookiebot, Complianz, CookieYes, Real Cookie Banner, Borlabs Cookie), and WooCommerce for revenue/checkout tracking. It is aimed at WordPress site owners, agencies, and e-commerce stores that want on-site behavior analytics without an ongoing SaaS subscription.