Compare BrightLocal and Mangools on pricing, features, platforms, and ratings — both SEO tools, Subscription vs Subscription (SaaS) pricing to decide which…
At a Glance
BrightLocal
Mangools
Primary category
SEO
SEO
Rating
Not documented
Not documented
Pricing model
Subscription
Subscription (SaaS)
Starting price
$39/month
$29.90/month (Basic plan, billed annually)
Free plan
Yes
Yes
Free trial
Yes
Yes
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
BrightLocal
Track — From $39/month Monthly or annual (annual discount available)
Manage — From $49/month Monthly or annual (annual discount available)
Grow — From $59/month Monthly or annual (annual discount available)
Mangools
Basic — $29.90/month (annual billing) Monthly or annual
Premium — $44.90/month (annual billing) Monthly or annual
Agency — $89.90/month (annual billing) Monthly or annual
Pros & Cons
BrightLocal
Pros
Deep, purpose-built toolset specifically for local SEO rather than a generic SEO suite
Agency-friendly white-label reporting and multi-client management
Long operating history (founded 2008) as a stable, bootstrapped company
Flexible options ranging from self-serve software to fully managed services
Cons
Full plan pricing is increasingly quote-based rather than transparently published
Citation Builder and managed services add extra cost on top of the core subscription
Best suited to agencies/multi-location businesses; overkill for a single small local business
Feature depth (geo-grid tracking, Active Sync) has a learning curve for new users
Mangools
Pros
Significantly more affordable than Ahrefs or Semrush
Beginner-friendly interface that is easy to learn quickly
All five tools bundled into every paid plan
Strong local and city-level keyword research capability
No long-term contract required; monthly billing available
Cons
Smaller keyword and backlink database than Ahrefs or Semrush
Not built for enterprise-scale technical SEO audits
Fewer third-party integrations than larger SEO platforms
Usage limits (credits) can be restrictive on the Basic plan
No permanent free-forever plan for full tool access
Use Cases
BrightLocal
Agency client reporting — SEO agencies track rankings and citations for dozens of clients and generate white-label reports.
Multi-location listing management — Franchises and multi-location brands keep business information accurate across hundreds of directory listings.
Review generation campaigns — Local service businesses automate review request campaigns to build up Google review volume.
Mangools
Freelance SEO and content work — Independent SEOs and bloggers doing keyword research and rank tracking on a budget.
Small business self-managed SEO — Business owners handling their own SEO without hiring an agency or buying enterprise tools.
Small agency client reporting — Small agencies needing affordable, easy-to-understand SEO tools and reports for multiple clients.