Compare BrightLocal and Squirrly SEO on pricing, features, platforms, and ratings — both SEO tools, Subscription vs freemium pricing to decide which fits your…
At a Glance
BrightLocal
Squirrly SEO
Primary category
SEO
SEO
Rating
Not documented
Not documented
Pricing model
Subscription
freemium
Starting price
$39/month
Free (paid plans from $9.99/month)
Free plan
Yes
Yes
Free trial
Yes
Not documented
Platforms
Web
Not documented
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Yes
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
BrightLocal
Track — From $39/month Monthly or annual (annual discount available)
Manage — From $49/month Monthly or annual (annual discount available)
Grow — From $59/month Monthly or annual (annual discount available)
Squirrly SEO
Free — $0/month monthly
PRO — $9.99/month monthly
Web Dev Kit — $51.20/month monthly
Business — $71.99/month monthly
Pros & Cons
BrightLocal
Pros
Deep, purpose-built toolset specifically for local SEO rather than a generic SEO suite
Agency-friendly white-label reporting and multi-client management
Long operating history (founded 2008) as a stable, bootstrapped company
Flexible options ranging from self-serve software to fully managed services
Cons
Full plan pricing is increasingly quote-based rather than transparently published
Citation Builder and managed services add extra cost on top of the core subscription
Best suited to agencies/multi-location businesses; overkill for a single small local business
Feature depth (geo-grid tracking, Active Sync) has a learning curve for new users
Free plan available for small sites getting started with SEO
AI-guided daily tasks make SEO approachable for non-experts
Built specifically for WordPress with tight editor integration
Established plugin with over a decade of development and 1.3 million-plus downloads
Cons
Free plan quotas for keyword researches and audit pages are limited for larger sites
Less widely adopted than category leaders like Yoast SEO and Rank Math
Higher-tier plans can become costly for agencies managing many client sites
WordPress-only, so it is not usable on other content management systems
Some advanced features require navigating multiple add-on products such as Web Dev Kit and Starbox
Use Cases
BrightLocal
Agency client reporting — SEO agencies track rankings and citations for dozens of clients and generate white-label reports.
Multi-location listing management — Franchises and multi-location brands keep business information accurate across hundreds of directory listings.
Review generation campaigns — Local service businesses automate review request campaigns to build up Google review volume.
Squirrly SEO
Solo Bloggers and Small Business Sites — Site owners use the Free or PRO plan to research keywords and optimize blog posts without hiring an SEO specialist.
Content Marketing Teams — In-house marketers use the daily roadmap and content assistant to plan and optimize a steady stream of blog content around target keywords.
WordPress Agencies — Agencies use the Web Dev Kit or Business plans to manage SEO across many client WordPress sites from a single account.