Compare Craftable and Tock on pricing, features, platforms, and ratings — both Retail, Restaurant & POS tools, Custom (quote-based, priced per location) vs…
At a Glance
Craftable
Tock
Primary category
Retail, Restaurant & POS
Retail, Restaurant & POS
Rating
Not documented
Not documented
Pricing model
Custom (quote-based, priced per location)
subscription
Starting price
Not documented
From $79/month
Free plan
Not documented
Not documented
Free trial
Not documented
Not documented
Platforms
Web
Not documented
Team collaboration
Not documented
Not documented
AI features
Yes
Not documented
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Craftable
No individual plan breakdown documented yet.
Tock
Base — From $79/month Monthly
Essential — ~$199/month + 2% on prepayments Monthly
Plus — Custom Monthly
Premium — Custom Monthly
Tock To Go — $199/month + 2-3% per order Monthly
Pros & Cons
Craftable
Pros
Combines purchasing, inventory, and accounts payable in one connected platform instead of separate point tools
AI-assisted invoice matching can meaningfully reduce manual AP workload for multi-location operators
Reported operator outcomes (reduced COGS, faster inventory counts) are grounded in real deployment data
Modular licensing lets operators start with the modules most relevant to their operation
Cons
No public pricing, so evaluating cost requires a sales conversation and quote
No published free trial or free plan for smaller operators to test the platform
Best suited to multi-location or growth-stage operators, less compelling for single-unit independents
As a specialized hospitality back-office tool, it does not cover POS, scheduling, or front-of-house functions
Tock
Pros
No per-cover fee, which can be more predictable and affordable for high-volume restaurants
Strong ticketed and prepaid event functionality not matched by all competitors
Backed by American Express, bringing dining benefit integrations and financial stability
Guest CRM and history tracking built into the core platform
Tock To Go bundles takeout and delivery alongside reservations
Cons
Prepayment and ticketing fees apply on top of the base monthly subscription
Smaller diner-facing discovery network compared to OpenTable
Higher-tier features like POS integration require upgrading to more expensive plans
Ownership changes from Squarespace to American Express have created some uncertainty about long-term product direction
Pricing for higher tiers is not fully published and requires a sales conversation
Use Cases
Craftable
Multi-location inventory control — Restaurant groups use Craftable to standardize inventory counts and recipe costing across locations, catching variance before it erodes margins.
Accounts payable automation — Finance teams use Craftable's AI-assisted invoice matching to reduce manual data entry and speed up vendor payment approvals.
Centralized vendor purchasing — Purchasing managers consolidate orders across suppliers and catch price discrepancies before they hit the bottom line.
Tock
Fine Dining Reservations and Ticketing — High-end restaurants use Tock to sell prepaid tickets for tasting menus and special events alongside standard table reservations.
Winery and Hotel Experience Booking — Wineries and hotels use Tock to manage tastings, tours, and other bookable experiences beyond standard restaurant tables.
Takeout and Delivery Management — Restaurants use Tock To Go to manage takeout and delivery orders alongside their dine-in reservations.