Compare Frill and airfocus on pricing, features, platforms, and ratings — both Product Management tools, Subscription pricing to decide which fits your team.
At a Glance
Frill
airfocus
Primary category
Product Management
Product Management
Rating
Not documented
Not documented
Pricing model
Subscription
Subscription
Starting price
$25/month
Not documented
Free plan
Not documented
Not documented
Free trial
Yes
Not documented
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Not documented
Yes
Public API
Yes
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Frill
Startup — $25/month Monthly
Business — $49/month Monthly
Growth — $149/month Monthly
Enterprise — $349+/month Monthly
airfocus
Professional — Contact sales monthly or annual
Enterprise — Contact sales monthly or annual
Pros & Cons
Frill
Pros
Affordable entry price relative to more established feedback-board competitors
Built-in 2D prioritization matrix helps teams make evidence-based roadmap decisions
Simple, lightweight setup suited to small SaaS teams without a dedicated product-ops function
Combines feedback, roadmap, changelog, and surveys in one tool instead of several point solutions
Cons
No permanent free plan, only a 14-day trial
Ideas board is capped at 50 on the entry-level Startup plan
White-labeling and extra surveys are paid add-ons on lower tiers, raising effective cost
Smaller brand recognition and ecosystem than established competitors like Canny or UserVoice
airfocus
Pros
Combines roadmapping, prioritization, OKRs, and feedback in one connected system
Multiple roadmap view types for different stakeholder needs
Backed by Lucid Software's resources following the 2025 acquisition
EU hosting option for data residency requirements
Cons
Pricing is not publicly listed and requires contacting sales
Enterprise features like SSO and portfolio dashboards are gated to the higher tier
Transition following the Lucid acquisition may bring product changes over time
Use Cases
Frill
Startup feature request management — Early-stage SaaS teams use Frill's Ideas board to collect and prioritize feature requests from a growing user base.
Public roadmap transparency — Product teams publish a branded public roadmap to reduce duplicate requests and build customer trust around what's coming next.
In-app customer sentiment tracking — Teams embed NPS and CSAT surveys directly in their product to continuously measure customer satisfaction.
airfocus
Product roadmapping — Build and share roadmaps across multiple view types for different audiences.
Portfolio management — Track dependencies and progress across multiple products and teams.
Customer feedback triage — Collect, organize, and act on customer feedback through a branded portal.