Frill review covering feedback boards, public roadmaps, changelogs, in-app surveys, pricing tiers, pros and cons, and alternatives like Canny and UserVoice.
Frill is a customer feedback and product management platform founded in January 2021 by Sydney, Australia-based entrepreneur Mike Hill, who previously built the digital agency Holler and the social media aggregation tool Curator.io. Frill appears to be an independently owned, bootstrapped SaaS product rather than a venture-funded company.
The platform combines an ideas board, public roadmap, in-product changelog (Announcements), and in-app survey tools into one lightweight package aimed primarily at SaaS startups and small product-led teams.
Frill's Ideas board lets customers submit and vote on feature requests, with a built-in 2D prioritization matrix that scores ideas by custom benefit and cost factors and can weight votes by customer revenue.
The Roadmap module publishes accepted ideas to a branded, public-facing page, while Announcements functions as an embeddable in-product changelog, and the survey tools cover NPS, CSAT, Idea Polls, Quick Polls, and Open Feedback formats.
Frill has no permanent free plan but offers a 14-day free trial. Paid tiers are Startup ($25/month, 50 ideas, 1 survey), Business ($49/month, unlimited ideas), Growth ($149/month, most features bundled including white-labeling), and Enterprise ($349+/month).
White-labeling and additional surveys are billed as add-ons on the Startup and Business tiers, which can raise the effective cost above the sticker price for growing teams.
Frill is used by product and SaaS teams to collect and prioritize customer feedback and feature requests, publish a public roadmap, share product updates via an in-product changelog, and run in-app surveys like NPS and CSAT.
As researched, Frill's plans are Startup ($25/month, 50 ideas), Business ($49/month, unlimited ideas), Growth ($149/month, most features bundled), and Enterprise ($349+/month). There is no permanent free plan, but a 14-day free trial is available.
Frill was founded in January 2021 by Mike Hill, a Sydney, Australia-based entrepreneur who also founded Curator.io and the digital agency Holler.
No, Frill does not have a permanent free plan; it offers a 14-day free trial that does not require a credit card.
Frill and Canny both offer feedback boards, public roadmaps, and changelogs, but Frill is generally positioned as a more affordable, lightweight option, while Canny has a longer market history and broader feature set aimed at a wider range of company sizes.
Yes, Frill includes in-app surveys covering NPS, CSAT, Idea Polls, Quick Polls, and Open Feedback formats, embeddable directly inside your product.