Frill and Upvoty are both embeddable customer feedback and roadmap platforms, but they gate different things at the entry tier — Frill caps ideas volume (50)…
Best for Frill: Frill fits teams that want built-in NPS/CSAT surveys and a benefit-vs-cost priority matrix alongside their feedback board, with SSO and API included on every paid plan starting at $25/month.
Best for Upvoty: Upvoty fits teams that want the cheapest entry point ($15/month) with unlimited boards and tracked users, custom domain, and SSO already included, plus AI-based duplicate-post detection (Merge AI).
At a Glance
Frill
Upvoty
Primary category
Product Management
Product Management
Rating
Not documented
Not documented
Pricing model
Subscription
subscription
Starting price
$25/month
$15/month
Free plan
Not documented
Not documented
Free trial
Yes
Yes
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Not documented
Yes
Public API
Yes
Yes
Key Differences
Entry-Tier Pricing
Frill: Frill's Startup plan is $25/month for 50 ideas and 1 survey.
Upvoty: Upvoty's Power plan is $15/month for 1 project with unlimited boards, unlimited tracked users, custom domain, branding, and SSO.
Budget-conscious teams get more capability at Upvoty's lower entry price.
Duplicate Detection
Frill: Not documented as a Frill feature.
Upvoty: Merge AI automatically detects duplicate feedback posts.
High-volume boards need automated dedup to avoid noisy, fragmented backlogs.
Surveys
Frill: Frill includes NPS, CSAT, polls, and open feedback surveys, from 1 survey on Startup up to unlimited on the $49/month Business plan.
Upvoty: Not documented as an Upvoty feature.
Teams wanting quantitative sentiment data beyond voting need survey tooling.
Multi-Project Support
Frill: Frill's plans scale by ideas/survey volume rather than a distinct 'projects' concept.
Upvoty: Capped at 1 project on the Power and Super plans; unlimited projects require the $49/month Hyper plan.
Companies managing multiple distinct products need to know exactly when multi-project support kicks in.
Language Support
Frill: Not documented.
Upvoty: Supports 20+ languages for feedback boards.
Global or multi-region companies need localized boards their customers can actually use.
Feature-by-Feature
Feedback & Roadmap
Feature
Frill
Upvoty
Ideas/voting board
Available
Available
Public roadmap
Available
Available
Changelog
Available
Available
Surveys (NPS/CSAT/polls)
Available
Not documented
AI & Automation
Feature
Frill
Upvoty
AI duplicate detection
Not documented
Available
Priority matrix (benefit vs. cost)
Available
Not documented
Automated voter notification when a feature ships
Not documented
Available
Branding & Access
Feature
Frill
Upvoty
Custom domain
Available
Available
SSO
Available
Available
API access
Available
Available
Multi-language board support
Not documented
Available
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Frill
Startup — $25/month Monthly
Business — $49/month Monthly
Growth — $149/month Monthly
Enterprise — $349+/month Monthly
Upvoty
Power — $15/month monthly (10% discount annual)
Super — $25/month monthly (10% discount annual)
Hyper — $49/month monthly (10% discount annual)
Enterprise — Custom custom
Pros & Cons
Frill
Pros
Affordable entry price relative to more established feedback-board competitors
Built-in 2D prioritization matrix helps teams make evidence-based roadmap decisions
Simple, lightweight setup suited to small SaaS teams without a dedicated product-ops function
Combines feedback, roadmap, changelog, and surveys in one tool instead of several point solutions
Cons
No permanent free plan, only a 14-day trial
Ideas board is capped at 50 on the entry-level Startup plan
White-labeling and extra surveys are paid add-ons on lower tiers, raising effective cost
Smaller brand recognition and ecosystem than established competitors like Canny or UserVoice
Upvoty
Pros
Affordable entry-level pricing compared to enterprise feedback tools
AI-assisted tagging and duplicate merging reduce manual triage work
Simple setup with public roadmap and changelog built in
14-day free trial with no credit card required
Wide language support for international products
Cons
Lower tiers limit to a single project
Smaller ecosystem than larger competitors like Canny
Public pricing page omits some enterprise-only detail, requiring a sales contact
Small, bootstrapped team may mean slower feature velocity than VC-backed rivals
Use Cases
Choose Frill: Frill fits teams that want built-in NPS/CSAT surveys and a benefit-vs-cost priority matrix alongside their feedback board, with SSO and API included on every paid plan starting at $25/month.
Choose Upvoty: Upvoty fits teams that want the cheapest entry point ($15/month) with unlimited boards and tracked users, custom domain, and SSO already included, plus AI-based duplicate-post detection (Merge AI).
Need both: There's no realistic scenario for running both — they serve the same core function of a public feedback board, roadmap, and changelog, so a team would pick one rather than pay for two overlapping tools.
Frill
Startup feature request management — Early-stage SaaS teams use Frill's Ideas board to collect and prioritize feature requests from a growing user base.
Public roadmap transparency — Product teams publish a branded public roadmap to reduce duplicate requests and build customer trust around what's coming next.
In-app customer sentiment tracking — Teams embed NPS and CSAT surveys directly in their product to continuously measure customer satisfaction.
Upvoty
Prioritizing the product roadmap — Product managers use vote counts on the feedback board to decide which features to build next.
Closing the feedback loop with customers — Support and customer success teams notify users automatically via changelog when their requested features ship.
Building a public-facing roadmap — Startups embed a branded, public roadmap on their website to build transparency and trust with early customers.
Frequently Asked Questions
Which is cheaper to start?
Upvoty's Power plan is $15/month vs. Frill's Startup plan at $25/month.
Which has AI duplicate detection?
Upvoty's Merge AI automatically flags duplicate feedback posts; this isn't documented for Frill.
Which includes surveys?
Frill includes NPS, CSAT, poll, and open feedback surveys starting on its Startup plan; surveys aren't documented for Upvoty.
Do both offer free trials?
Yes, both offer a 14-day free trial with no credit card required.
Which supports multiple projects at the entry price?
Neither at the cheapest tier — Frill doesn't use a 'projects' model, and Upvoty requires its $49/month Hyper plan for unlimited projects.
Which supports more languages?
Upvoty documents support for 20+ languages on its feedback boards; language support isn't documented for Frill.