Frill is a general-purpose feedback platform built around an ideas board, public roadmap, changelog, and surveys that any SaaS or web team can embed on their…
Best for Frill: Frill fits teams that want a public-facing feedback and roadmap hub with surveys and a visual priority matrix, starting at $25/month for the Startup plan (50 ideas, 1 survey).
Best for Savio: Savio fits B2B SaaS companies with Sales/CS teams already using HubSpot, Salesforce, Intercom, or Zendesk who want requests automatically tied to ARR and account value; CRM integrations require the $249/month Business plan.
At a Glance
Frill
Savio
Primary category
Product Management
Product Management
Rating
Not documented
Not documented
Pricing model
Subscription
Tiered per-user subscription with unlimited free viewer seats
Starting price
$25/month
$39 per month (Essential plan, billed annually)
Free plan
Not documented
Not documented
Free trial
Yes
Yes
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Not documented
Not documented
Public API
Yes
Yes
Key Differences
Revenue-Based Prioritization
Frill: Frill's priority matrix weighs ideas visually by benefit vs. cost, without tying scores to CRM revenue data.
Savio: Savio sorts requests by number of requesters, total ARR, opportunity value, and account MRR pulled from HubSpot or Salesforce.
Teams sizing feature requests against revenue impact need Savio's CRM-linked scoring, not just visual weighing.
Entry Pricing & Plan Depth
Frill: Frill's Startup plan is $25/month with 50 ideas and 1 survey.
Savio: Savio's Essential plan is $39/month with 1 paid user, and CRM integrations are reserved for the $249/month Business tier.
Cost-conscious teams need to know what's gated at the entry level before committing.
Public-Facing Engagement
Frill: Frill offers a public voting/ideas board, an embeddable public roadmap, a changelog, and NPS/CSAT/poll surveys.
Savio: Savio offers a public voting board, but changelog and survey tooling aren't documented; its focus is internal request routing.
Companies wanting a customer-visible engagement hub vs. internal-only triage need different tools.
CRM & Dev-Tool Sync
Frill: Frill's integration catalog is broad (100+ integrations cited, including Jira, Slack, Zendesk, Linear) but not CRM-scoring-specific.
Savio: Savio syncs status updates from Jira, Linear, or Shortcut back into HubSpot/Salesforce, closing the loop for CRM users.
Teams that live in a CRM need status updates reflected there automatically.
White Labeling & Branding
Frill: Frill's white labeling and custom domain are only available on the $149/month Growth tier or above.
Savio: Savio doesn't document white-labeling or custom-domain capability.
Teams wanting a fully branded public feedback surface need to check tier costs vs. whether the feature exists at all.
Feature-by-Feature
Feedback Collection
Feature
Frill
Savio
Public ideas/voting board
Available
Available
Public roadmap
Available
Available
Changelog/announcements
Available
Not documented
Surveys (NPS/CSAT/polls)
Available
Not documented
Prioritization & Data
Feature
Frill
Savio
Revenue-based scoring (ARR/MRR)
Unavailable
Available
Priority matrix (benefit vs. cost)
Available
Unavailable
CRM data filtering (HubSpot/Salesforce)
Unavailable
Available
Collaboration & Access
Feature
Frill
Savio
SSO
Available
Not documented
API access
Available
Available
White labeling
Available
Not documented
Unlimited free/non-admin users
Available
Available
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Frill
Startup — $25/month Monthly
Business — $49/month Monthly
Growth — $149/month Monthly
Enterprise — $349+/month Monthly
Savio
Essential — $39/month annual (monthly billing also available)
Professional — $79/month annual (monthly billing also available)
Business — $249/month annual (monthly billing also available)
Enterprise — Custom custom
Pros & Cons
Frill
Pros
Affordable entry price relative to more established feedback-board competitors
Built-in 2D prioritization matrix helps teams make evidence-based roadmap decisions
Simple, lightweight setup suited to small SaaS teams without a dedicated product-ops function
Combines feedback, roadmap, changelog, and surveys in one tool instead of several point solutions
Cons
No permanent free plan, only a 14-day trial
Ideas board is capped at 50 on the entry-level Startup plan
White-labeling and extra surveys are paid add-ons on lower tiers, raising effective cost
Smaller brand recognition and ecosystem than established competitors like Canny or UserVoice
Savio
Pros
Focused specifically on B2B SaaS feedback-to-roadmap workflows rather than being a broad suite
Unlimited free viewer seats keep costs down for teams that mostly need to browse feedback
Strong integrations with common support tools like Intercom, Help Scout, and Slack
14-day free trial with no credit card required lowers the barrier to evaluate the product
Cons
Small, lean team size may mean a slower feature release cadence than larger, VC-backed competitors
Entry-level Essential plan is limited to a single roadmap
Higher-value integrations like Salesforce and Segment are gated behind the more expensive Business plan
Per-user pricing for additional paid seats can add up for larger cross-functional teams
Use Cases
Choose Frill: Frill fits teams that want a public-facing feedback and roadmap hub with surveys and a visual priority matrix, starting at $25/month for the Startup plan (50 ideas, 1 survey).
Choose Savio: Savio fits B2B SaaS companies with Sales/CS teams already using HubSpot, Salesforce, Intercom, or Zendesk who want requests automatically tied to ARR and account value; CRM integrations require the $249/month Business plan.
Need both: A SaaS company could use Savio internally to aggregate and rank feature requests by revenue impact for the product team, while running Frill as the customer-facing voting board and public roadmap/changelog that customers see and follow.
Frill
Startup feature request management — Early-stage SaaS teams use Frill's Ideas board to collect and prioritize feature requests from a growing user base.
Public roadmap transparency — Product teams publish a branded public roadmap to reduce duplicate requests and build customer trust around what's coming next.
In-app customer sentiment tracking — Teams embed NPS and CSAT surveys directly in their product to continuously measure customer satisfaction.
Savio
Centralizing scattered customer feedback — Support and success teams funnel feature requests from chat, email, and calls into a single searchable backlog instead of scattered spreadsheets.
Evidence-based roadmap prioritization — Product managers link feedback to specific accounts and revenue to prioritize features based on real customer and business impact.
Closing the feedback loop with customers — Teams use voting boards and roadmaps to show customers what has been requested, planned, and shipped, improving retention and trust.
Frequently Asked Questions
Does Frill or Savio tie feature requests to revenue?
Savio scores requests by ARR, MRR, and opportunity value pulled from a connected CRM; Frill's priority matrix weighs ideas by benefit vs. cost, not revenue data.
Which is cheaper to start?
Frill's Startup plan is $25/month vs. Savio's Essential plan at $39/month.
Does either integrate with Salesforce or HubSpot?
Savio does, but only on its $249/month Business plan. Frill's 100+ integrations include Jira, Slack, Zendesk, and Linear, but Salesforce/HubSpot aren't specifically documented.
Do both offer free trials?
Yes, both offer a 14-day free trial with no credit card required.
Which offers built-in surveys?
Frill includes NPS, CSAT, polls, and open feedback surveys starting at 1 survey on its Startup plan; this isn't documented for Savio.
Which has unlimited free users?
Both do: Frill includes unlimited teammates on all tiers, and Savio includes unlimited non-admin users on every plan.