Compare Frill and Productboard on pricing, features, platforms, and ratings — both Product Management tools, Subscription vs Freemium, tiered per-maker…
At a Glance
Frill
Productboard
Primary category
Product Management
Product Management
Rating
Not documented
Not documented
Pricing model
Subscription
Freemium, tiered per-maker subscription pricing, billed monthly or annually
Starting price
$25/month
Free plan available; paid plans from $19/maker/month (Plus, billed annually)
Free plan
Not documented
Yes
Free trial
Yes
Yes
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Not documented
Yes
Public API
Yes
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
Frill
Startup — $25/month Monthly
Business — $49/month Monthly
Growth — $149/month Monthly
Enterprise — $349+/month Monthly
Productboard
Free — $0/month N/A
Plus — $19/maker/month (annual) or $25/maker/month (monthly) Monthly or annual
Business — $59/maker/month (annual, min. 2 makers) or $75/maker/month (monthly) Monthly or annual
Affordable entry price relative to more established feedback-board competitors
Built-in 2D prioritization matrix helps teams make evidence-based roadmap decisions
Simple, lightweight setup suited to small SaaS teams without a dedicated product-ops function
Combines feedback, roadmap, changelog, and surveys in one tool instead of several point solutions
Cons
No permanent free plan, only a 14-day trial
Ideas board is capped at 50 on the entry-level Startup plan
White-labeling and extra surveys are paid add-ons on lower tiers, raising effective cost
Smaller brand recognition and ecosystem than established competitors like Canny or UserVoice
Productboard
Pros
Strong customer-feedback-to-roadmap workflow purpose-built for product teams
Free plan available with real functionality, including limited AI features
Well-funded, established company with a large user base and strong integration ecosystem
AI-powered Spark features help speed up feedback analysis and prioritization
Flexible per-maker pricing that keeps viewer and contributor access free on higher tiers
Cons
Per-maker pricing can become expensive as more product managers and stakeholders need edit access
Business plan requires a minimum of two makers and Enterprise requires a minimum of five
AI credit-based system adds complexity to understanding total cost at scale
Full enterprise-grade features (SSO, SCIM, custom roles) are reserved for the highest, custom-priced tier
Use Cases
Frill
Startup feature request management — Early-stage SaaS teams use Frill's Ideas board to collect and prioritize feature requests from a growing user base.
Public roadmap transparency — Product teams publish a branded public roadmap to reduce duplicate requests and build customer trust around what's coming next.
In-app customer sentiment tracking — Teams embed NPS and CSAT surveys directly in their product to continuously measure customer satisfaction.
Productboard
Customer feedback aggregation — Centralizing feedback from support, sales, and surveys into a single system tied to roadmap decisions.
Feature prioritization — Scoring and ranking competing feature requests against customer impact and strategic goals.
Roadmap communication — Sharing internal and external-facing roadmaps to align engineering, sales, and customers.