ProdPad is a modular product management platform for roadmaps, ideas, and feedback. Compare ProdPad pricing plans, features, pros and cons.
Category
Product Management
Pricing
Modular, per-editor subscription pricing across Roadmaps, Ideas, and Feedback modules, billed monthly or annually, from From $24/editor/month (billed annually)
Verified
Not yet
Last updated
July 19, 2026
Founded
2012
Headquarters
Brighton, England, United Kingdom
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Overview
ProdPad is a modular product management platform founded in 2012 by Simon Cast and Janna Bastow and headquartered in Brighton, England. The platform is organized into three connected modules - Roadmaps, Ideas, and Feedback - that teams can adopt individually or together.
As a small, independently run company with roughly 11-50 employees, ProdPad positions itself as a focused, lean alternative to larger venture-backed product management platforms, emphasizing outcome-driven roadmapping over simple feature-delivery timelines.
Key Features
The Roadmaps module lets teams build visual, strategy-led product roadmaps that communicate outcomes rather than just feature release dates, while the Ideas module supports capturing and prioritizing ideas using frameworks like RICE scoring.
The Feedback module centralizes customer feedback and requests, linking them to ideas and roadmap items so product decisions stay traceable to real customer input, and unlimited free 'Reviewer' accounts let stakeholders contribute without a paid seat.
Pricing
ProdPad prices each module - Roadmaps, Ideas, and Feedback - separately at Essentials and Advanced tiers, with published per-editor rates starting around $24-30/month for Essentials and $45-55/month for Advanced, billed per editor rather than per total user.
Annual billing offers roughly a 20 percent discount versus monthly billing, unlimited free Reviewer accounts are included, and a custom-priced Enterprise tier is available for larger organizations via direct sales contact.
Key Features
Modular product suite — Roadmaps, Ideas, and Feedback are separate modules that can be adopted individually or combined as needs grow.
Outcome-driven roadmapping — Roadmaps are built around strategic outcomes rather than simple feature-delivery timelines.
Idea prioritization frameworks — Ideas can be scored and prioritized using frameworks like RICE to support objective decision-making.
Centralized customer feedback — Feedback from multiple channels is captured and linked directly to ideas and roadmap items.
Free reviewer accounts — Unlimited free contributor accounts let stakeholders add ideas and feedback without a paid editor seat.
Per-editor modular pricing — Organizations pay only for the modules and number of editors they actually need.
Enterprise tier — A custom-priced Enterprise plan is available for large organizations needing additional security and support.
Pros & Cons
Pros
Modular pricing lets teams pay only for the specific capabilities they need
Unlimited free reviewer accounts support broad stakeholder participation without added cost
Strong focus on outcome-driven, strategic roadmapping rather than just feature timelines
Small, independently run company with a focused product vision
Free trial with no credit card required
Cons
Modular per-editor pricing can be harder to predict than a simple flat per-seat plan
Smaller company size than larger competitors like Productboard may mean fewer resources for rapid feature development
Costs can add up quickly for larger teams using all three modules
Enterprise pricing is not published and requires a sales conversation
Pricing
Roadmaps Essentials From $30/editor/month Monthly or annual (20% off annually)
Roadmaps Advanced From $55/editor/month Monthly or annual (20% off annually)
Ideas and Feedback modules From $30-45/editor/month per module Monthly or annual (20% off annually)
Enterprise Custom quote Annual
Frequently Asked Questions
How does ProdPad pricing work?
ProdPad prices its Roadmaps, Ideas, and Feedback modules separately on a per-editor basis, with Essentials and Advanced tiers for each module; customers pay only for the modules and editor seats they need.
When was ProdPad founded?
ProdPad was founded in 2012 by Simon Cast and Janna Bastow.
Where is ProdPad headquartered?
ProdPad is headquartered in Brighton, England, United Kingdom.
Does ProdPad offer a free trial?
Yes, ProdPad offers a free trial of at least seven days, with no credit card required to start.
What is a ProdPad 'Reviewer' account?
Reviewer accounts are free, unlimited contributor accounts that let stakeholders add ideas and feedback without needing a paid editor seat.
Does ProdPad offer an annual billing discount?
Yes, annual billing typically offers around a 20 percent discount compared to monthly billing.
Is there an Enterprise plan?
Yes, ProdPad Enterprise is a custom-priced tier for large organizations, available by contacting ProdPad's sales team.
What modules does ProdPad offer?
ProdPad's platform is organized into three modules: Roadmaps, Ideas, and Feedback.