See Craft.io's per-editor pricing, Guru AI features, and roadmapping tools in this deep dive to decide if the platform fits your product team's workflow.
Craft.io is a product management platform built to connect product strategy, roadmap planning, and day-to-day execution in one workspace. Founded in 2015 and based in Tel Aviv, Israel, the company focuses on giving product managers, product leaders, and executive stakeholders a shared source of truth for what is being built and why.
The platform is organized around roadmaps, a prioritized backlog, and OKRs, with a built-in 'Guru' layer that surfaces product management best practices as teams work, plus a Guru AI assistant that automates repetitive tasks like status summaries and prioritization scoring.
Roadmapping tools let teams build timeline and board-style roadmaps that can be filtered and shared with different stakeholder audiences, from engineering to the executive team.
OKR management connects company or team objectives directly to initiatives, epics, and features, so roadmap decisions can be traced back to strategic goals through dedicated OKR dashboards.
Prioritization and capacity planning tools apply scoring frameworks to the backlog and factor in team capacity, helping avoid overcommitment during planning cycles.
Dependency management flags cross-team or cross-feature blockers before they cause delivery slippage, and integrations with engineering tools like Jira keep roadmap items in sync with development tickets.
Enterprise-tier customers get portfolio management for coordinating multiple products or business units, along with SSO, SAML, and audit logging for governance.
Craft.io prices by 'editor' seat rather than by every user: only people who actively create or modify roadmap content need a paid license, while contributors and viewers are unlimited and free.
Starter runs $24/month per editor (monthly) or $19/month per editor (billed yearly) and covers a single workspace with core roadmapping and backlog features. Pro runs $99/month per editor (monthly) or $79/month per editor (yearly) and adds unlimited workspaces, dependency management, and optional paid add-ons for OKRs, a feedback portal, and capacity planning.
Enterprise is custom-priced and billed annually, bundling every add-on with portfolio roadmaps, advanced security, and a dedicated customer success manager. A 14-day free trial is available on the lower tiers without requiring a credit card.
No. Craft.io is a dedicated product management platform for roadmapping and backlog prioritization. It is unrelated to the macOS/iOS note-taking app 'Craft' and unrelated to the open-source 'Craft CMS' content management system.
Craft.io does not offer a permanently free plan, but it provides a 14-day free trial on its Starter and Pro tiers without requiring a credit card.
Craft.io charges per 'editor' seat — the people who create and modify roadmap content. Contributors and viewers, who only consume or comment on roadmaps, are unlimited and do not require a paid license.
Guru AI is Craft.io's built-in AI assistant that surfaces prioritization insights, automates routine tasks like status summaries, and applies embedded product management best practices as teams plan and build roadmaps.
Yes, Craft.io integrates with common engineering issue trackers including Jira, syncing roadmap items with development tickets so product and engineering stay aligned.