GIMP vs RelayThat

Compare GIMP and RelayThat on pricing, features, platforms, and ratings — both Graphic Design tools, Free / Open Source vs Subscription, billed per user per…

At a Glance

 GIMPRelayThat
Primary categoryGraphic DesignGraphic Design
RatingNot documentedNot documented
Pricing modelFree / Open SourceSubscription, billed per user per month
Starting priceFree$15/month
Free planNot documentedNot documented
Free trialNot documentedNot documented
PlatformsMac, WindowsWeb
Team collaborationNot documentedNot documented
AI featuresNot documentedNot documented
Public APINot documentedNot documented

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

GIMP

GIMP (all platforms) — Free N/A

RelayThat

Pro — $15 per user, per month
Pro+ Plus — $25 per month (includes 2 users)
Enterprise — Custom Contact for pricing

Pros & Cons

GIMP

Pros

  • Completely free with no subscriptions, licensing fees, or feature paywalls
  • Professional-grade feature set comparable to commercial editors like Photoshop
  • Fully open source, auditable, and cross-platform (Windows, macOS, Linux)
  • Highly extensible through scripting (Python, Script-Fu) and a large plug-in ecosystem
  • Nearly 30 years of continuous development and an active, stable community

Cons

  • Steeper learning curve and less polished UX than modern commercial competitors
  • Non-destructive editing arrived only with version 3.0 in 2025, decades after commercial rivals offered it
  • No official technical support beyond community forums and documentation
  • Some professional workflows (advanced CMYK printing, certain PSD features) are less mature than Photoshop's
  • Interface conventions can feel unfamiliar to users coming directly from Adobe products

RelayThat

Pros

  • Generates dozens of on-brand, correctly sized graphics from a single set of brand inputs
  • Large built-in stock image library included in paid plans
  • No design skill required to produce consistent multi-channel creative
  • Affordable entry price for solo marketers and very small teams

Cons

  • Rigid SmartLayout templates limit creative control and custom element placement
  • No undo history, according to multiple independent reviews
  • Entry-level plans cap out at just one or two users before requiring a custom Enterprise quote
  • Narrower feature set than general-purpose design tools like Canva or Adobe Express

Use Cases

GIMP

  • Photo retouching and editing — Correcting color, removing blemishes, and compositing photographs without a paid subscription.
  • Digital art and illustration — Creating digital paintings and graphics using GIMP's brush, layer, and selection tools.
  • Batch image processing and automation — Using Script-Fu or Python scripting to automate repetitive editing tasks across many files.

RelayThat

  • Multi-channel ad production — Marketing managers use RelayThat to produce dozens of correctly sized display and social ad variations from one brand kit.
  • Agency client asset production — Agencies manage multiple brand workspaces to quickly generate on-brand creative for different clients.
  • Consistent social media graphics — Solo creators and small businesses generate consistent, on-brand social posts without hiring a designer.

Read the full GIMP review · Read the full RelayThat review