RelayThat Review, Pricing & Features

See what RelayThat costs, what it does, and whether its SmartLayout design automation is worth it for your marketing team in 2026.

Category
Graphic Design
Pricing
Subscription, billed per user per month, from $15/month
Verified
Not yet
Last updated
July 19, 2026
Founded
2015
Headquarters
Boston, Massachusetts, United States
Web App

Overview

RelayThat is a design automation application founded in 2015 and based in Boston, Massachusetts. It targets marketing managers, agencies, and small teams that need to produce many correctly sized, on-brand graphics quickly rather than a small number of highly customized designs. Instead of manually resizing and redesigning assets for every platform, users set up their brand once and let RelayThat's SmartLayout system generate the variations.

Key Features

RelayThat's SmartLayouts (2,000+) automatically arrange a brand's logo, colors, fonts, and imagery into dozens of layout variations sized for different social, display, and email channels. The Headline Generator produces ad copy using wildcard keywords, One Click Resize/Remix adapts existing layouts to new dimensions instantly, and the platform includes access to more than 3 million stock images plus support for custom font uploads. Team Sharing and Image SEO Automation round out the feature set for collaborative, search-friendly output.

Pricing

RelayThat offers a Pro plan at $15/month for one user, a Pro+ Plus plan at $25/month for two users with expanded project limits and team sharing, and a custom-quoted Enterprise plan with branded sign-in pages, data integration, and white-label options for larger organizations.

Key Features

Pros & Cons

Pros

  • Generates dozens of on-brand, correctly sized graphics from a single set of brand inputs
  • Large built-in stock image library included in paid plans
  • No design skill required to produce consistent multi-channel creative
  • Affordable entry price for solo marketers and very small teams

Cons

  • Rigid SmartLayout templates limit creative control and custom element placement
  • No undo history, according to multiple independent reviews
  • Entry-level plans cap out at just one or two users before requiring a custom Enterprise quote
  • Narrower feature set than general-purpose design tools like Canva or Adobe Express

Pricing

Frequently Asked Questions

What is RelayThat used for?

RelayThat is used to generate large volumes of on-brand marketing graphics, such as social media posts, display ads, and email banners, from a single set of brand assets.

Does RelayThat require design skills?

No. RelayThat is built around pre-made SmartLayout templates so users without design training can produce on-brand graphics.

What is a SmartLayout?

A SmartLayout is a pre-built template that automatically arranges a brand's logo, colors, fonts, and imagery into a finished graphic sized for a specific platform.

How much does RelayThat cost?

RelayThat starts at $15/month for the Pro plan (one user), with a Pro+ Plus plan at $25/month for two users and custom Enterprise pricing for larger teams.

Can teams collaborate in RelayThat?

Yes, the Pro+ Plus and Enterprise plans include Team Sharing so multiple users can work within the same brand workspace.

Does RelayThat include stock images?

Yes, paid plans include access to a library of more than 3 million stock images.

What is Image SEO Automation?

It is a RelayThat feature intended to optimize image metadata to help published graphics perform better in organic search.

Who founded RelayThat?

RelayThat was founded in 2015 by Craig Carpenter and is headquartered in Boston, Massachusetts.

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