Pencil Project vs RelayThat

Compare Pencil Project and RelayThat on pricing, features, platforms, and ratings — both Graphic Design tools, Open Source vs Subscription, billed per user…

At a Glance

 Pencil ProjectRelayThat
Primary categoryGraphic DesignGraphic Design
RatingNot documentedNot documented
Pricing modelOpen SourceSubscription, billed per user per month
Starting priceFree$15/month
Free planYesNot documented
Free trialNot documentedNot documented
PlatformsMac, WindowsWeb
Team collaborationNot documentedNot documented
AI featuresNot documentedNot documented
Public APINot documentedNot documented

Pricing Compared

Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.

Pencil Project

Open Source — Free N/A

RelayThat

Pro — $15 per user, per month
Pro+ Plus — $25 per month (includes 2 users)
Enterprise — Custom Contact for pricing

Pros & Cons

Pencil Project

Pros

  • Completely free with no subscription or account required
  • Works fully offline as a native desktop application
  • Simple, low-fidelity sketch style is fast for early-stage wireframing
  • Open source under GPL, so the code can be inspected or modified
  • Lightweight compared to full cloud design suites

Cons

  • No real-time multiplayer collaboration found in modern tools like Figma or Penpot
  • Development pace has historically been slow, with long gaps between releases
  • Lacks design tokens, component variants and advanced prototyping interactions
  • Interface and stencil library feel dated compared with current design tools
  • No official cloud sync, version history or team management features

RelayThat

Pros

  • Generates dozens of on-brand, correctly sized graphics from a single set of brand inputs
  • Large built-in stock image library included in paid plans
  • No design skill required to produce consistent multi-channel creative
  • Affordable entry price for solo marketers and very small teams

Cons

  • Rigid SmartLayout templates limit creative control and custom element placement
  • No undo history, according to multiple independent reviews
  • Entry-level plans cap out at just one or two users before requiring a custom Enterprise quote
  • Narrower feature set than general-purpose design tools like Canva or Adobe Express

Use Cases

Pencil Project

  • Early-stage wireframing — Designers and developers use Pencil to quickly rough out screen layouts before moving to higher-fidelity tools.
  • Student and academic projects — Students use Pencil's free, offline tool to create UI mockups and diagrams for coursework without needing paid software.
  • Lightweight diagramming — Small teams use Pencil's general shape libraries to sketch flowcharts and simple process diagrams.

RelayThat

  • Multi-channel ad production — Marketing managers use RelayThat to produce dozens of correctly sized display and social ad variations from one brand kit.
  • Agency client asset production — Agencies manage multiple brand workspaces to quickly generate on-brand creative for different clients.
  • Consistent social media graphics — Solo creators and small businesses generate consistent, on-brand social posts without hiring a designer.

Read the full Pencil Project review · Read the full RelayThat review