Compare InVideo and Kapwing on pricing, features, platforms, and ratings — both AI Video Generation tools, Freemium pricing to decide which fits your team.
At a Glance
InVideo
Kapwing
Primary category
AI Video Generation
AI Video Generation
Rating
Not documented
Not documented
Pricing model
Freemium
Freemium
Starting price
Free; paid plans from approximately $20-28/month
Free
Free plan
Yes
Yes
Free trial
Not documented
Not documented
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Not documented
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
InVideo
Free — Free N/A
Plus — ~$20/month (annual) or ~$25-28/month (monthly) Monthly or annual
Max — ~$48/month (annual) or ~$60/month (monthly) Monthly or annual
Enterprise / Generative — Custom (up to ~$899/month) Custom
Kapwing
Free — $0 N/A
Pro — $16/month (billed annually) or $24/month (monthly) monthly or annual
Business — $50/month (billed annually) or $64/month (monthly) monthly or annual
Enterprise — Custom pricing annual
Pros & Cons
InVideo
Pros
Fast prompt-to-video workflow requires no editing experience
Bundles multiple frontier AI video models, including Sora 2 and Veo 3.1, in one subscription
Free tier available to test AI generation before paying
Strong template library aimed at marketing and social content
Voice cloning and multilingual dubbing built in
Cons
AI generation minutes are capped per plan and can run out quickly for heavy users
Higher-quality outputs from premium models often consume credits faster
Free plan exports carry watermarks and limited resolution
Manual editor is less full-featured than dedicated tools like Premiere or Veed for complex edits
Pricing can climb quickly for teams needing high-volume AI generation or multiple seats
Kapwing
Pros
No software installation required; runs fully in the browser
Real-time multi-user collaboration similar to Google Docs for video
Deep, constantly expanding AI toolset for subtitles, dubbing, and voice cloning
Generous free plan for quick, low-stakes edits
Templates and Brand Kit speed up repetitive social content production
Cons
Free plan exports carry a visible watermark
AI features are metered by monthly credits that can run out on heavier workloads
Browser-based rendering can be slower than local desktop editing for complex projects
Higher tiers (Business, Enterprise) get expensive for small teams needing advanced AI features
Less granular manual control than professional desktop NLEs like Premiere Pro
Use Cases
InVideo
Social media marketing videos — Marketers produce short-form video ads and social content directly from a text brief.
Content repurposing — Creators turn blog posts and articles into video summaries automatically.
Small business product videos — Small businesses create product and explainer videos without a dedicated editing team.
Kapwing
Social media content production — Marketing teams use Kapwing's templates and AI subtitle tools to quickly produce short-form videos for TikTok, Instagram, and YouTube.
Multi-language content localization — Creators use AI dubbing and translation to repurpose a single video into multiple language versions without hiring voice actors.
Collaborative team video editing — Distributed teams co-edit training or promotional videos in real time from the browser without exchanging large project files.