Compare InVideo and Luma AI on pricing, features, platforms, and ratings — both AI Video Generation tools, Freemium vs Freemium / Subscription pricing to…
At a Glance
InVideo
Luma AI
Primary category
AI Video Generation
AI Video Generation
Rating
Not documented
Not documented
Pricing model
Freemium
Freemium / Subscription
Starting price
Free; paid plans from approximately $20-28/month
Free (Plus plan from $25-30/month)
Free plan
Yes
Yes
Free trial
Not documented
Not documented
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Not documented
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
InVideo
Free — Free N/A
Plus — ~$20/month (annual) or ~$25-28/month (monthly) Monthly or annual
Max — ~$48/month (annual) or ~$60/month (monthly) Monthly or annual
Enterprise / Generative — Custom (up to ~$899/month) Custom
Luma AI
Plus — $30/month ($25/month annual) Monthly or annual
Pro — $90/month ($75/month annual) Monthly or annual
Ultra — $300/month ($250/month annual) Monthly or annual
Team — Custom pricing Custom
Enterprise — Custom pricing Custom
Pros & Cons
InVideo
Pros
Fast prompt-to-video workflow requires no editing experience
Bundles multiple frontier AI video models, including Sora 2 and Veo 3.1, in one subscription
Free tier available to test AI generation before paying
Strong template library aimed at marketing and social content
Voice cloning and multilingual dubbing built in
Cons
AI generation minutes are capped per plan and can run out quickly for heavy users
Higher-quality outputs from premium models often consume credits faster
Free plan exports carry watermarks and limited resolution
Manual editor is less full-featured than dedicated tools like Premiere or Veed for complex edits
Pricing can climb quickly for teams needing high-volume AI generation or multiple seats
Luma AI
Pros
Strong reasoning-capable video model with high-fidelity HDR output via Ray3
Broad product suite spanning video, image, and 3D generation
Well-funded with over 1 billion dollars raised, supporting rapid model development
Usage-based API pricing allows flexible integration for developers
Genie offers fast, practical 3D asset generation for games and prototyping
Cons
Credit-based consumer pricing can be difficult to estimate for heavy users
Business and Enterprise pricing is not publicly disclosed
Faces intense competition from well-funded rivals like OpenAI Sora, Google Veo, and Runway
Frequent name confusion with unrelated companies Lu.ma and Luma Health
Rapid model iteration can make older outputs and workflows quickly outdated
Use Cases
InVideo
Social media marketing videos — Marketers produce short-form video ads and social content directly from a text brief.
Content repurposing — Creators turn blog posts and articles into video summaries automatically.
Small business product videos — Small businesses create product and explainer videos without a dedicated editing team.
Luma AI
Short-form AI video content creation — Creators and marketers use Dream Machine to generate short video clips from text prompts or existing images for social content.
Rapid 3D asset prototyping — Game developers and 3D artists use Genie to quickly generate downloadable 3D meshes for prototyping without manual modeling.
API-integrated generative media pipelines — Developers and enterprises integrate Luma's video, image, and 3D models into their own applications via the developer API.