Compare promo and AppNexus on pricing, features, platforms, and ratings — both Marketing tools, Free trial with paid subscriptions starting around $29/month…
At a Glance
promo
AppNexus
Primary category
Marketing
Marketing
Rating
Not documented
Not documented
Pricing model
Free trial with paid subscriptions starting around $29/month (Basic), $59/month (Standard), and $199/month (Pro) when billed annually, plus a custom-priced Business plan; monthly billing is available at higher rates.
custom
Starting price
$29
Not documented
Free plan
Not documented
Not documented
Free trial
Not documented
Not documented
Platforms
Not documented
Not documented
Team collaboration
Not documented
Not documented
AI features
Yes
Not documented
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
promo
No individual plan breakdown documented yet.
AppNexus
No individual plan breakdown documented yet.
Pros & Cons
promo
Pros
Large built-in library of over 275 million licensed stock clips and photos, reducing the need for separate stock-footage subscriptions
AI assistant (PromoAI) can generate and edit videos from simple prompts, lowering the skill bar for non-editors
Purpose-built templates for many industries and social platforms (real estate, ecommerce, Amazon, Airbnb, Instagram, TikTok, YouTube)
Multi-brand management makes it practical for agencies handling several clients from one account
Cons
Paid plans are required for meaningful use — the free tier appears limited and PromoAI video generation is gated behind Standard/Pro subscriptions
Pricing display was inconsistent between currencies during evidence collection, so buyers should confirm exact cost on the pricing page before committing
Higher-tier features like white-labeling and reselling rights are reserved for the Pro and custom Business plans
AppNexus
Pros
Historically influential in pioneering real-time bidding and programmatic advertising
Backed by major strategic and venture investors before its acquisition
Underlying supply-side technology continues to operate today under Microsoft Monetize
Acquisition history is well documented, giving buyers clarity on where the technology went
Cons
No longer exists as an independent, purchasable product or brand
The demand-side platform descended from AppNexus is being shut down in 2026
Anyone searching for AppNexus today must instead evaluate Microsoft Advertising products
Historical pricing and packaging are not representative of any current offering
Use Cases
promo
AppNexus
Historical reference for ad tech research — Analysts and historians reference AppNexus as a foundational company in the development of programmatic advertising and real-time bidding.
Understanding current Microsoft Advertising products — Buyers evaluating Microsoft's advertising stack benefit from understanding that its supply-side technology traces back to AppNexus.
Due diligence on acquired ad tech brands — Investors and business development teams researching ad tech consolidation use AppNexus as a case study in exchange acquisitions.