Compare theimageoptimizer and Squirrly SEO on pricing, features, platforms, and ratings — both SEO tools, Freemium (free browser tool + 50 free signup…
At a Glance
theimageoptimizer
Squirrly SEO
Primary category
SEO
SEO
Rating
Not documented
Not documented
Pricing model
Freemium (free browser tool + 50 free signup credits, then usage-based credit plans starting at $7/mo)
freemium
Starting price
$7/ mo
Free (paid plans from $9.99/month)
Free plan
Not documented
Yes
Free trial
Not documented
Not documented
Platforms
Not documented
Not documented
Team collaboration
Not documented
Not documented
AI features
Not documented
Yes
Public API
Not documented
Not documented
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
theimageoptimizer
No individual plan breakdown documented yet.
Squirrly SEO
Free — $0/month monthly
PRO — $9.99/month monthly
Web Dev Kit — $51.20/month monthly
Business — $71.99/month monthly
Pros & Cons
theimageoptimizer
Pros
No account required to use the standalone web-based image compressor
States that uploaded images are never stored on its servers
Pay-as-you-go credits never expire, alongside monthly Standard/Agency plans
Dedicated Agency plan with multi-license management and consolidated billing for agencies managing several sites
Automatically converts images to modern WebP/AVIF formats
Cons
Paid use of the WordPress plugin and higher-volume compression relies on a credit-based license system rather than a flat subscription
Specific compression algorithm and quality-level details are not published on the site
No manual control over compression level is mentioned — format/quality selection is automatic
Free plan available for small sites getting started with SEO
AI-guided daily tasks make SEO approachable for non-experts
Built specifically for WordPress with tight editor integration
Established plugin with over a decade of development and 1.3 million-plus downloads
Cons
Free plan quotas for keyword researches and audit pages are limited for larger sites
Less widely adopted than category leaders like Yoast SEO and Rank Math
Higher-tier plans can become costly for agencies managing many client sites
WordPress-only, so it is not usable on other content management systems
Some advanced features require navigating multiple add-on products such as Web Dev Kit and Starbox
Use Cases
theimageoptimizer
Squirrly SEO
Solo Bloggers and Small Business Sites — Site owners use the Free or PRO plan to research keywords and optimize blog posts without hiring an SEO specialist.
Content Marketing Teams — In-house marketers use the daily roadmap and content assistant to plan and optimize a steady stream of blog content around target keywords.
WordPress Agencies — Agencies use the Web Dev Kit or Business plans to manage SEO across many client WordPress sites from a single account.