Act! combines CRM, email marketing, and sales pipeline management in one affordable platform for small businesses. Cloud and desktop plans from $30/user/mo.
Act! is a customer relationship management (CRM) platform built for small and midsize businesses, combining contact and activity management, sales pipeline tracking, and email marketing automation in one product. The Act! Advantage Cloud line (Standard, Professional, Ultimate) adds email marketing sends, AI history summaries, an AI writing assistant, lead scoring, and marketing automation as customers move up tiers, while Act! Premium Desktop offers a self-hosted, on-premises deployment for businesses that want full control over their data.
Core capabilities include centralized customer records with notes, history, and documents, calendar and task management, interactive quotes and online payments, forms/surveys/website chat, and reporting dashboards. Act! integrates with Office 365, Gmail, and accounting systems, and offers a mobile app for iPhone, iPad, and Android. The company is headquartered in Scottsdale, Arizona and Newcastle upon Tyne, England, and positions itself as a lower-cost alternative to enterprise CRMs like Salesforce and HubSpot.
Yes, Act! offers a 14-day free trial of its Cloud plans with no credit card or download required.
Act! Advantage Cloud plans start at $30/user/month (billed annually) for Standard, up to $60/user/month for Ultimate. Act! Premium Desktop is $40/user/month billed annually.
Yes, Act! Premium Desktop is a self-hosted, on-premises option in addition to the cloud-based Act! Advantage plans.
Yes, all Act! Advantage Cloud plans include email marketing, with higher tiers adding marketing automation, lead scoring, and turnkey campaigns.