Asset Bank is a compliance-focused DAM with consent tracking, usage rights and permissions. Plans start from £5,949 per year plus set-up fees.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Asset Bank is a digital asset management (DAM) system that keeps images, video, audio, artwork and documents in one secure library. It was first launched in 2005 by Bright, and its current positioning is compliance first: helping marketing teams know which content they can use, and which they cannot.
Many DAM tools concentrate on storage and organization. Asset Bank adds rules to the asset itself, so licence terms, credits, regional restrictions, consent records and permissions stay with the file. The company says this protects teams from using content incorrectly without realizing it.
The product is cloud-based and sold on annual plans. Customers listed include marketing teams in charities, education, travel, food and beverage, housing and automotive, as well as global enterprises.
Users upload files to the central library, where metadata can be applied in bulk and duplicates are flagged for review. Admins attach rights information such as credits, licence restrictions, regional limits and expiry dates. When someone searches, previews or downloads an asset, those rules appear, and restricted or expired items can trigger a warning or a blocked download.
Consent works in a similar way. A consent form or model release is linked to the images it covers, with an expiry date. Alerts warn teams before expiry. If consent is withdrawn, an admin sets the form's expiry date to the current date, which expires related assets and alerts people who downloaded them.
Access is controlled through user groups and permissions that decide who can view, edit, upload, download or share. Approval steps can be added for uploads, edits or downloads, such as one person uploading and another giving final approval.
The compliance toolkit is the core: rights management, a consent manager with a dashboard and audit trails, and permissions that can be tailored by team, partner or region. Admins can also run reports on engagement, search activity, asset popularity, duplicates and how content is or is not being used.
Day-to-day DAM features sit alongside it. AI auto-tagging identifies objects, text, landmarks and faces, while AI metadata can produce alt text and descriptions. Search includes auto-complete, saved searches with notifications, natural language and visual search, and a similar-image finder. Version control keeps history and alerts users who downloaded an older file.
For delivery, users can crop, resize or convert files on download, share password-protected collections, or build portals that work as mini Asset Bank sites for outside recipients. The interface can carry your logo, colors and fonts, and multiple brands can be applied to different user groups.
Asset Bank is a cloud-based digital asset management (DAM) system for storing, organizing and sharing images, video, audio, artwork and documents. It focuses on compliance by attaching usage rights, consent information and permissions to each asset. It was first launched in 2005 by Bright.
Plans start at £5,949 per year for Essential, £9,849 for Professional and £19,499 for Enterprise, each plus set-up fees. Euro, US, Australian, Canadian and New Zealand dollar prices are also listed. The set-up fee amount is not stated on the pricing page.
The site shows a Free trial button alongside Book a demo, but the source pages do not describe trial length or terms. Check with the vendor for details.
It links consent forms and model releases to the relevant images and videos, with expiry dates, alerts and audit trails. If consent is withdrawn, an admin sets the expiry date to the current date, which expires related assets and alerts anyone who downloaded them.
Through its CI HUB connector it works with Adobe Creative Cloud, Canva, Microsoft 365, Google Workspace, WordPress, SharePoint, Figma and Sketch. It also has Sitecore, Shutterstock, Ziflow, BrandStencil and We Brand integrations, a REST API and single sign-on.
It suits marketing teams that must control how content is used, especially in charities, education, travel, food and beverage, housing, automotive and global enterprises. Organizations with complex permissions or consent tracking needs benefit most.
Yes. It offers AI auto-tagging, AI-generated metadata such as alt text and descriptions, AI search and similar-image discovery. The pricing page lists these AI features separately, so confirm which plan includes them.
The pricing page includes options for Charity/Not for profit and Education organizations, with a toggle to show original prices. The discounted amounts are not given in the source text, so ask the vendor for a quote.