Avid CRM, formerly Prophet CRM, is a CRM built into Microsoft Outlook. Review of features, plans and Campaign Manager add-on, from $20.00 per user per month.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Avid CRM is a customer relationship management and contact management product from Avidian Technologies. Its defining trait is that it lives inside Microsoft Outlook, so contacts, opportunities and the sales pipeline sit next to the inbox and calendar a team already uses every day.
The product was previously known as Prophet CRM. Avidian's site announces that Prophet is now Avid, and its About page clarifies that Prophet CRM serves Classic Outlook while Avid CRM serves the New Outlook and web browsers. Avidian develops, implements and supports both.
Avidian says the Outlook approach addresses the biggest CRM problem, getting people to use it. That is a company claim, but the design logic is easy to follow: fewer separate tools to open means less manual logging.
Users work in Outlook, where Avid adds CRM functions to the existing interface. Emails, appointments and tasks are tracked locally within the normal workflow, and contacts and companies are organized in customizable categories that can be used for reporting and campaigns.
Document work connects to Microsoft Office. Teams can generate files from template forms in Word and Excel, export views and lists to Excel, and, on higher plans, create quotes in Excel. Administrators control access through user permission settings, which become more granular on the Enterprise plan.
Avidian also offers a mobile app for iOS and Android, a Campaign Manager add-on for email campaigns, and a CRM Ai feature that queries the company's own CRM database.
The base feature set covers contact and company management, sales automation for contacts and companies, email, appointment and task tracking, Excel export, template-based file generation and permission controls. Every plan includes the mobile app.
Professional adds visibility tools: dashboards for account and activity visibility, dashboards for sales pipeline tracking, custom reports, opportunity tracking and Quote Coordinator for building quotes in Excel.
Enterprise extends the system beyond sales. It tracks projects, customer service cases and support tickets, supports advanced permissions by department, allows unlimited departments with custom templates, forms and records, and adds automated notifications. The paid Campaign Manager add-on handles email campaigns.
Avid CRM is a CRM and contact manager from Avidian Technologies that is embedded in Microsoft Outlook. It handles contacts, opportunities, tasks, email tracking and pipeline management. It was formerly branded Prophet CRM.
Avidian's About page says Prophet CRM is for Classic Outlook and Avid CRM is for the New Outlook and web browsers. The site also announces that Prophet is now Avid.
Standard costs $20.00, Professional $30.00 and Enterprise $50.00 per user per month, billed annually. The Campaign Manager add-on runs from $8 to $65 per user per month depending on email volume.
The pricing page says no credit card is required to try it and links to a demo request. It does not describe a free plan or a trial length.
Yes. Every plan lists a mobile app for iOS and Android.
The sources show integration with Microsoft Outlook, plus Excel and Word for exports, template documents and quotes. The site also lists an API Guide, but no other named integrations appear in the provided text.
It suits teams that already use Outlook and want contact management and pipeline tracking in the same window. Avidian publishes pages for sales, marketing, finance, operations and legal roles, and for industries such as banking and insurance.
Support is available by ticket, phone at 1-855-284-3426 and email. Phone hours are 6:00 AM to 5:00 PM Pacific Time, Monday through Friday, except major US holidays. Avidian also provides a user guide, online tutorials and a knowledge base.