B3 Swatches turns WooCommerce variation dropdowns into color, button, and image swatches. See features, free vs. $39/yr Pro pricing, and how it compares.
Category
Ecommerce
Pricing
Freemium
Verified
Not yet
Last updated
August 6, 2026
WordPress IntegrationAgenciesFreemium
B3 operates under one company name split into two branches. B3 Digital offers local business services such as website design, product photography, and IT & security. B3 Software is the company's product division, building its own WordPress plugins and desktop software rather than client work. Its flagship live product is B3 Swatches, a WooCommerce plugin that replaces the default variation dropdown with configurable color, button, image, number, and dual-color swatches, including layout options (wrap, grid, scroll, pill, slider), tooltip customization, shop-loop previews, and variation deep-linking. B3 Swatches is distributed through the official WordPress.org plugin directory and offers a free core version alongside a $39/year Pro tier. B3 Software also lists several additional WooCommerce-focused tools (B3 Command Palette, B3 Product Filters, B3 ScrollSpy) as upcoming 2026 releases.
Key Features
B3 Swatches —
WooCommerce default vs. B3 Swatches —
WooCommerce Default —
B3 Swatches —
B3 Swatches in Action —
B3 Swatches Settings —
Live Preview —
Default dropdowns —
WooCommerce Default —
B3 Swatches —
Open the full B3 Swatches docs —
Latest B3 Swatches releases —
Pros & Cons
Pros
Free core version of B3 Swatches requires no account to try
Theme-agnostic design works on WooCommerce stores without custom code
Listed on the official WordPress.org plugin directory
Actively developed, with several additional WooCommerce tools planned for 2026
Cons
Pro tier purchases were temporarily disabled ('Store opening soon') at time of review
Site blends agency-services and software-product messaging, making the software offering less immediately clear
No public founding date, headquarters, or team size disclosed