BerryPath builds guided product finders and advice flows for Shopify, WooCommerce & more. See features, pricing, and whether it fits your store.
BerryPath is a guided-selling platform built for ecommerce teams with complex product catalogs. Instead of leaving shoppers to filter through long lists on their own, BerryPath lets teams build interactive 'advice flows' — branching questionnaires that ask shoppers a few questions and surface a short, ranked list of matching products with reasons for each recommendation. Flows are built visually with a drag-and-drop canvas: questions are placed on a canvas, branching logic and conditions are attached to each answer, and the flow can be previewed live before publishing. An AI Flow Assistant can generate a starting flow (questions, answers, branches, and matching rules) from a product category and buying situation, which the merchant then reviews and refines, and AI-powered translation lets a single flow serve multiple language markets. BerryPath connects to a store's existing product feed rather than requiring a rebuild, and it plugs into platforms including Shopify, WooCommerce, Shopware, Magento, Lightspeed, and PrestaShop, embedding as a widget on existing product or category pages. Built-in analytics track funnel performance per question, view/click events, add-to-cart attribution, top-performing products, and drop-off points, so teams can see where a flow is working and where shoppers abandon it. The company is based in Europe and lists customer implementations for brands such as Carclean and Scolio, with case-study metrics on click-through and order-value lift cited on its site.