Bluebarry is an AI personalization platform for ecommerce with quizzes, search and bundles. Modules start at €49/month. See features and integrations.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Bluebarry is an AI personalization platform for ecommerce stores, aimed at beauty, health and outdoor brands and at retailers with large catalogs. It captures shopper profiles through quizzes, popups and product finders, then uses those profiles to adapt search, product pages, recommendations and bundles. The company frames its goal as higher average order value, summed up on its site as profit per visitor.
The site names Meroda, Loye Cosmetics and Decathlon among the brands it works with. Customer reviews on the homepage come from stores such as Piecesofart.com, Opnieuw!, Ergo2Work and Kampeerhal Roden. The company is based in Buitenpost, in the Netherlands, and the site is available in English, Dutch and German.
Bluebarry describes a loop with three steps. In the first, it recognizes visitors by collecting zero-party data through quiz funnels, product finders and popups, so the store learns why each person is there. In the second, the store rebuilds itself around that profile using smart search, dynamic product pages and personalized merchandising.
In the third step, the profile feeds a dynamic product or bundle offer. Bundles are described as margin-aware and composed per customer, with the aim of raising order value on the first purchase without discounting the wrong SKUs. Every tool reads from one shared visitor profile, which tracks quiz answers, searches and viewed recommendations in a single place.
The quiz module is the core of the product. It offers unlimited quiz funnels and product finders, with landing pages included, and the homepage cites an average completion rate of 89%. Smart search reads each query as intent and stores it on the profile, while multi-step popups add more profile data. Product chat is an AI shopping assistant that answers from the store catalog.
On the conversion side, Bluebarry provides recommendation blocks, personalized collection pages, dynamic bundles and, on Shopify, checkout and post-purchase upsells. A/B testing is included on every tool, and an AI assistant helps users work with analytics and dashboards. For developers, the help center describes API keys, OAuth, an Identify API, webhooks and an MCP server.
Bluebarry is an AI personalization platform for ecommerce. It captures shopper profiles with quizzes, popups and product finders, then adapts search, recommendations, bundles and post-purchase offers to each visitor.
Pricing is modular. Smart popups, recommendation blocks and product chat are each €49 per month, search, collection pages and dynamic bundles are €99, and quiz funnels and checkout upsells are €149. Prices depend on monthly order volume, and the site lists 25,000+ orders as custom pricing.
The site says it is always free to try without pulling a credit card. It also offers a 15-minute demo with the user's store live on screen.
It is built for beauty, health and outdoor brands and for large-catalog ecommerce stores. Teams that want quiz-based guided selling and higher average order value are the main fit.
It lists Shopify, WooCommerce, Magento, Lightspeed, Shopware, BigCommerce and CCVShop, plus Klaviyo, Omnisend, Mailchimp, Google Analytics, Meta, Zapier, Make and webhooks. It also supports Channable, DataFeedWatch and custom product feeds.
According to the pricing page, Bluebarry builds and runs everything on the store's theme and the customer approves it. Migration is included.
Yes, the pricing page says tools can be changed monthly. It notes that most brands start with the quiz and add search once the profiles prove useful.
Yes. The site says it works on every ecommerce platform and lists WooCommerce, Magento, Lightspeed, Shopware, BigCommerce and CCVShop. Some features, such as checkout upsells, are Shopify only.