BROSH is a cloud business suite built by ZaapIT AS LTD for small and midsize businesses. It brings customer records, sales pipeline, marketing campaigns, support tickets, quotes, invoices and e-signature into one connected workspace, so teams do not need a separate tool for each job.
The company says its apps have been used in more than 35 countries since 2012, and that BROSH is the latest addition to that portfolio. It lists customers in hi-tech, real estate, and professional and educational services, and its headquarters are in Kfar Saba, Israel.
How does BROSH work?
BROSH is organized around apps. The vanilla apps are CRM / Sales, Service, Marketing and Finance, and teams can also build their own apps and custom objects with the no-code platform. Standard allows up to 10 apps and Premium up to 100.
Data is worked on through smart lists that behave like spreadsheets. Users can group, sort, color, inline edit and apply mass actions, then view the same records as kanban boards, calendars, maps or dashboards. Automation rules can update, insert or delete records in bulk or on a trigger.
The service runs in the browser and on mobile and tablet apps, with a Gmail and LinkedIn add-on for working from the inbox or profile pages.
Key features of BROSH
On the sales side, BROSH offers pipeline management, lead scoring, nurturing and conversion tracking. Marketing tools include drip campaigns, A/B testing, auto responders, mass and automated email from templates, SMS and WhatsApp, with a unified view of mailboxes from multiple domains.
Documents and service are covered too. Quotes, invoices and contracts can be sent and signed electronically, and the Service app handles tickets with smart templates. Project tools include Gantt charts and timesheets with punch in/out.
AI runs through the product: AI email responses on Standard, and on Premium an Autonomous AI Employee, AI account and contact intelligence, AI-powered automation and an MCP server. Duplicate records can be merged in bulk.
Key Features
Sales pipeline and lead tracking — Smart lists and kanban boards manage the pipeline, with task assignment, reminders, lead scoring, nurturing and conversion tracking.
Marketing automation — Drip campaigns, A/B testing, mass and automated email from templates, SMS and WhatsApp, and automatic lead or contact creation from messages.
Quotes, invoices and e-signature — Quotes, invoices and contracts can be sent and signed electronically, with document eSignatures available from the Basic plan.
Support tickets — The Service app manages support tickets and answers them with smart templates, with conversations, notes, calls and feedback tracked per customer.
Smart lists, views and reports — Spreadsheet-like lists with multi-level grouping, sorting, charts, coloring, inline editing and mass actions, plus dashboards.
Duplicate cleanup — Mass and automatic merging of duplicate records and their related records, available as mass merge on Premium.
Autonomous AI Employee — Premium includes an AI employee described as an autonomous SDR or support specialist, along with AI account and contact intelligence.
MCP server and AI automation — Premium adds an MCP server and AI-powered automation, while Standard includes AI email responses.
No-code app builder — Teams can build custom apps and objects without code, with up to 10 apps on Standard and up to 100 on Premium.
Calendars, maps, projects and Gantt — Calendars for any CRM object, maps with directions, project management with Gantt charts, and timesheets with punch in/out.
Multi-device access — Dashboards, lists, campaigns and automation run on desktop, mobile and tablet, including a dark mode on tablet.
Pros & Cons
Pros
Covers CRM, marketing, service, quotes, invoices and e-signature in one suite instead of several separate tools.
Spreadsheet-style smart lists with inline editing, mass actions and duplicate merging suit data-heavy teams.
A 14-day free trial with all features needs no credit card, and Starter is free for the first month.
Premium adds an Autonomous AI Employee, MCP server and an on-premises / offline version.
Runs on desktop, mobile and tablet, with Gmail and LinkedIn add-ons.
Nonprofits can request a discount or up to 10 free CRM users.
Cons
Published prices assume 5 users on annual billing; month-to-month adds 10% and card payments add 3.4%.
Basic is limited to customers with up to 5 CRM users, and Starter caps at 50 records.
The Autonomous AI Employee, MCP server and permissions are only on the highest-priced Premium plan.
Standard support runs on Israel time, with technical assistance in up to 3 business days for top severity issues.
Pricing
Starter Free for the first month, then $50/month Monthly
Basic $75 per team / month (monthly equivalent for 5 users, annual billing)
Standard $110 per team / month (monthly equivalent for 5 users, annual billing)
Premium $180 per AI agent / team / month (monthly equivalent for 5 users, annual billing)
Frequently Asked Questions
What is BROSH?
BROSH is an all-in-one business suite for small and midsize businesses from ZaapIT AS LTD. It combines CRM, sales, marketing automation, support tickets, quotes, invoices, e-signature and AI employees in one workspace.
How much does BROSH cost?
Starter is free for the first month and then $50 per month. Basic is $75, Standard $110 and Premium $180 per team per month, shown as monthly equivalents for 5 users on annual billing. Month-to-month billing adds 10%, and card or PayPal payments add a 3.4% fee.
Does BROSH have a free trial?
Yes. BROSH offers a 14-day free trial with all features and no credit card required. The Starter plan is also free for the first month.
Who is BROSH best for?
BROSH targets small and midsize businesses and enterprises that want one tool for sales, marketing, service and simple finance. It suits teams that prefer working with spreadsheet-like lists and dashboards.
What does BROSH integrate with?
The site names a Gmail extension, a LinkedIn and Sales Navigator add-on, WordPress and Wix integration, SMS and WhatsApp, and an MCP server on Premium. Standard also lists email provider integrations.
Does BROSH have AI features?
Yes. Standard includes AI email responses, and Premium adds an Autonomous AI Employee, AI-powered automation, AI account and contact intelligence, and an MCP server.
Does BROSH work on mobile?
Yes. The site shows dashboards, lists, campaigns and automation on mobile phones and tablets, and apps are listed on the Apple App Store and Google Play.
Does BROSH offer discounts for nonprofits?
Yes. Nonprofit organizations can contact BROSH after signing up for a discount or free users. Up to 10 free CRM users are available for nonprofits.