COUNT Review, Pricing & Features

COUNT is an AI accounting platform with invoicing, bills and real-time reports for small businesses and firms. Plans start at $15/month with a 30-day trial.

Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026

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Category
Accounting
Pricing
Subscription, from $15/month
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Last updated
October 26, 2026
BookkeepingSMBSOC 2 CompliantFree TrialSubscriptionAutomationReportingAI

What is COUNT?

COUNT is an accounting platform from COUNT Financial Inc. that describes itself as an AI-native accounting operating system. It brings a general ledger, expense automation, invoicing, bill management, time tracking, document storage and reporting into a single product, so businesses do not need to stitch several tools together.

The company's pitch is "accounting on autopilot." Its AI handles categorization, receipt matching and anomaly checks, leaving owners and accountants to review and approve. COUNT positions itself as a replacement for QuickBooks or Xero rather than an add-on to them, and it offers one-click migration from popular systems.

How does COUNT work?

COUNT connects to banks and card issuers through read-only connections. It imports transactions and statements but cannot move money. Imported transactions are matched by the AI and can post to the ledger automatically. The AI learns a business's vendors and patterns, and the site cites up to 95% categorization accuracy out of the box.

Receipts are captured with the COUNT Go mobile app, where the AI extracts the details and matches each receipt to a bank feed transaction. An outlier detection feature scans entries for duplicate charges, unusual amounts and unfamiliar vendors. Team members and accountants can comment on any transaction, tag colleagues and turn questions into tasks.

Key features of COUNT

On the payables and receivables side, COUNT offers unlimited bill tracking and unlimited invoices and estimates on every plan. Customers can pay by card or ACH, and COUNT sends automatic reminders and matches deposits when payments arrive. Recurring invoices and a custom COUNT email for billing are also listed.

For accountants, COUNT supports cash and accrual books, audit logs of all actions, tags and groups, and exports of Profit and Loss, Balance Sheet and Trial Balance reports. Real-time charts show cash, profit and trends. Custom automation rules are limited to three on Starter and unlimited on Growth and Pro.

Security is a stated priority: SOC 2 Type II compliance, 256-bit SSL encryption, encryption at rest, role-based access and hosting in Microsoft Azure data centers.

Key Features

Pros & Cons

Pros

  • Low entry price of $15/month with a free 30-day trial on every plan
  • Unlimited invoices, estimates and bill tracking on all plans
  • Full general ledger with cash and accrual books and audit logs
  • AI categorization, receipt matching and outlier detection reduce manual work
  • SOC 2 Type II compliant with encryption and role-based access
  • Optional payroll, time tracking and expense claims inside the same system

Cons

  • No free plan; Starter is limited to 2 bank connections and 50 transactions per month
  • Payroll is US-only and costs an extra $40/month plus $6 per person
  • Card and ACH payment processing fees apply on top of the subscription
  • Budgeting, mileage tracking, custom workflows and CRM lead tracking are still listed as coming soon

Pricing

Frequently Asked Questions

What is COUNT?

COUNT is an AI-driven accounting platform from COUNT Financial Inc. It combines a general ledger with invoicing, bill tracking, receipt capture, time tracking and real-time reports. It is aimed at small businesses, startups and accounting firms.

How much does COUNT cost?

COUNT costs $15/month for Starter, $29/month for Growth and $99/month for Pro. Payroll, time tracking and expense claims are an add-on at $6/month per employee, plus $40/month per workspace for payroll. Card payments cost 2.99% + $0.30 and ACH 1% (capped at $15/month).

Does COUNT have a free trial?

Yes. Each plan offers a free 30-day trial. The site does not list a permanently free plan.

Can COUNT replace QuickBooks or Xero?

According to COUNT, yes. It is a full general ledger with practice management and offers one-click migration of accounts, vendors, customers, products and transactions from popular systems.

What does COUNT integrate with?

COUNT states it offers over 13,000 native integrations. Revenue integrations named on the site include Stripe, Square and Shopify. It also connects to banks and card issuers through read-only connections.

Is COUNT secure?

COUNT says it is SOC 2 Type II compliant, uses 256-bit SSL encryption and runs in Microsoft Azure data centers behind web application firewalls. It also lists role-based access and detailed audit logs.

Is COUNT good for small businesses?

COUNT is aimed at startups, small businesses and accounting firms, with plans starting at $15/month. Its customer examples include a plumbing company, a construction firm and small bookkeeping and tax practices.

What happens to my data if I cancel COUNT?

You can export your data at any time, including transactions, reports, invoices and documents. After cancellation you keep read-only access to historical data.

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