dittofeed Review, Pricing & Features

Dittofeed is an open-source customer engagement platform for email, SMS, push, and WhatsApp journeys. Compare Dittofeed's self-hosted and Cloud Pro pricing.

Category
Email Marketing
Pricing
Freemium (Free self-hosted open-source; Cloud Pro from $75/month), from Free (self-hosted) / $75/month (Cloud Pro)
Verified
Not yet
Last updated
July 18, 2026
Founded
2022
Headquarters
Los Angeles, California, USA
Free PlanFree TrialAPIOpen SourceFreemiumSelf-Hosted

Overview

Dittofeed is an open-source customer engagement platform for building omnichannel messaging journeys and broadcast campaigns across email, SMS, push, WhatsApp, and Slack. Founded in 2022 by Chandler Craig and Maxwell Gurewitz through Y Combinator's S22 batch, the Los Angeles-based company set out to build an open-source alternative to closed platforms like Klaviyo, Braze, and Customer.io.

Gurewitz's prior experience architecting messaging infrastructure at Braze directly informs Dittofeed's technical design, while the platform's fully public source code and self-hosting support give companies full ownership over customer data.

Key Features

Dittofeed centers on a visual journey builder for automated, multi-step messaging workflows triggered by user behavior, plus a broadcast campaign feature for one-off sends and a segmentation engine for audience targeting. An integrations library connects to tools like Segment, Twilio, and SendGrid.

Being API and SDK-first, Dittofeed is built for developer-led growth teams that want to trigger messages programmatically from product events, while still offering a UI-based builder for marketers.

Pricing

The self-hosted, open-source core is free with no licensing fee. Dittofeed's managed Cloud Pro plan costs $75/month for up to 10,000 monthly unique users, with tiered per-user overage pricing beyond that, plus a 14-day free trial.

Custom-priced Enterprise Self-Hosted and Enterprise Cloud licenses add multi-tenant auth, white-labeling, and priority support, and a separate Support Pro add-on offers dedicated implementation help.

Key Features

Pros & Cons

Pros

  • Fully open-source with a genuine free self-hosted option
  • Transparent, affordable entry pricing with clear usage-based overage
  • Developer-friendly, API/SDK-first architecture
  • No vendor lock-in; full data ownership when self-hosted

Cons

  • Smaller integrations library and ecosystem than large incumbents like Braze
  • Self-hosting requires technical setup and ongoing maintenance
  • Enterprise pricing is not publicly listed and requires a custom quote
  • Younger, smaller company with a less extensive support footprint

Pricing

Frequently Asked Questions

Is Dittofeed free?

Yes, the self-hosted open-source core is free. Dittofeed also offers a managed Cloud Pro plan starting at $75/month with a 14-day free trial.

Can I self-host Dittofeed?

Yes. Dittofeed can be self-hosted via Docker or platforms like Render at no licensing cost, since the core platform is open source.

What channels does Dittofeed support?

Dittofeed supports email, SMS, mobile push notifications, WhatsApp, and Slack for automated journeys and broadcast campaigns.

Who is Dittofeed for?

Dittofeed targets developer-led marketing and growth teams, particularly startups wanting an open-source alternative to platforms like Klaviyo, Braze, or Customer.io.

How does Dittofeed's Cloud pricing scale?

Cloud Pro includes 10,000 monthly unique users for $75/month, with tiered per-user overage pricing decreasing as volume increases beyond that threshold.

Who founded Dittofeed?

Dittofeed was founded in 2022 by Chandler Craig and Maxwell Gurewitz, who went through Y Combinator's S22 batch.

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