ActiveCampaign combines email, SMS, and WhatsApp marketing automation with AI campaign tools, CRM, and 1,000+ integrations.
ActiveCampaign is a marketing automation platform built around multi-channel campaign automation — email, SMS, and WhatsApp — combined with a built-in CRM. Founded in 2003 by Jason VandeBoom and headquartered in Chicago, the company has grown to serve over 180,000 customers ranging from small businesses to large enterprises.
The platform's current positioning leans heavily on AI: its 'Active Intelligence' engine is pitched as learning from a brand's content and campaign performance to help build and optimize automations, aiming to cut manual marketing work.
Core capabilities include visual automation workflows across email, SMS, and WhatsApp; an AI campaign builder; lead scoring and AI-suggested audience segmentation; landing pages; and a built-in CRM for tracking deals and contacts. The platform connects to 1,000+ third-party apps for extending automations into other parts of a marketing or sales stack.
Plans scale by both features and contact-list size, with higher tiers unlocking more users, larger contact-list multipliers, advanced segmentation, predictive content, and enterprise features like SSO and a dedicated account team.
ActiveCampaign doesn't display exact prices on its site — plans are quoted based on contact volume. Email Marketing plans run Starter, Plus, Pro, and Enterprise, each adding more users, automation complexity, and higher contact-list multipliers as you go up. WhatsApp Messaging is sold as a separate plan track based on number of WhatsApp lines and users, and combined email + WhatsApp plans are also available. All plans include a 30-day money-back guarantee, and a 14-day free trial is available with no credit card required.
Yes, a 14-day free trial is available with no credit card required, plus a 30-day money-back guarantee on paid plans.
Yes, beyond email it supports SMS and WhatsApp messaging, with WhatsApp offered as its own set of plans or bundled with email plans.
Yes, ActiveCampaign's plans scale based on contact-list size, with each tier supporting a different contact-list multiplier along with feature differences.