See what Robly email marketing offers: AI-optimized send times, automation, SMS add-ons, pricing by list size, and a 14-day free trial.
Category
Email Marketing
Pricing
Paid (tiered by list size) + 14-day free trial, from $99.00
Verified
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Last updated
August 7, 2026
SaaSSMBFree TrialAutomationTemplates
Robly is a cloud-based email marketing platform founded in 2013 and used by more than 25,000 accounts to send over 12 billion emails. Its signature features are OpenGen and Robly AI, which automatically re-send or optimize campaign delivery timing to increase open rates, a differentiator the company has marketed since 2014-2015. Beyond email, Robly offers mobile-responsive templates, drip automation, list segmentation, signup forms and landing pages, A/B testing, surveys, real-time analytics, and an SMS marketing add-on for existing email subscribers. The platform integrates natively with Shopify and WordPress and connects to hundreds of other apps via Zapier and its own API. Robly serves a broad mix of customers, including retailers, agencies, nonprofits, and professional services firms, and provides US-based phone, chat, and email support.
Key Features
Robly AI / OpenGen send-time optimization — AI-driven technology that optimizes email send times to increase open rates.
Drip automation and workflows — Automated email journeys and campaign sequences.
Audience segmentation — Target subscribers based on behavior and attributes.
Signup forms and landing pages — Built-in tools for list building, including forms and popups.
A/B testing and real-time reporting — Test campaign variants and track performance with live analytics.
SMS marketing add-on — Send SMS campaigns alongside email, available as an add-on to an active email plan.
Pros & Cons
Pros
AI-assisted send-time optimization (Robly AI / OpenGen) aimed specifically at improving open rates
Straightforward, list-size-based pricing with a 14-day free trial
Native Shopify and WordPress integrations plus Zapier and a documented API for custom connections
SMS marketing available as an add-on without switching platforms
Cons
No permanently free plan — only a 14-day free trial
SMS is add-on only and requires an active email subscription, not usable standalone
Pricing above 5,000 contacts (email) or 5,000 messages (SMS) requires contacting sales, making costs less transparent at scale