Apsis One review: email, SMS, automation, events and an AI Assistant in one GDPR-compliant platform. Plans start at EUR 110/month with a 14-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Apsis One is an email marketing and automation platform from Apsis, a Nordic marketing technology company founded in Sweden in 2001 and now part of the efficy Group. It brings email, SMS, marketing automation, event management, forms, surveys, website tracking, dashboards and an AI Assistant into a single interface, so marketers do not need to stitch several tools together.
Apsis says more than 3,600 businesses use its tools, ranging from small and mid-sized companies to enterprise organizations in financial services, membership, insurance and non-profit sectors. The platform is described as GDPR-compliant and ISO-certified, with data stored and processed within the EU.
Apsis sells two products. Apsis One is the platform it recommends to new customers. Apsis Pro is the older email marketing tool, which remains fully supported, although many Pro customers are moving to One for automation, event management and AI-assisted features.
Apsis One is organized around unified customer profiles. Interactions from different channels are connected into one profile per contact, and that profile feeds segmentation and consent management. Marketers build audiences with a drag-and-drop segmentation builder, and higher plans add behavioral segmentation and web behavior tracking.
Campaigns are built in a drag-and-drop editor with templates, reusable blocks and dynamic content. For ongoing communication, an automation canvas lets teams set triggers and workflows, such as lead nurturing or customer re-engagement, that send personalized content based on behavior. Flows can span channels and create CRM activities automatically.
Data comes in through imports, forms, the Open API and Zapier. Apsis also describes dedicated IP management, private technical sender domains and a specialist delivery team that monitors sender reputation, aimed at keeping deliverability high.
On the sending side, Apsis One covers email and SMS campaigns with A/B testing, email design templates, frequency management to limit message fatigue, and dynamic content blocks fed from RSS, XML or JSON. An email-specialized AI Assistant helps create content, optimize subject lines and run split tests.
Beyond messaging, the platform includes a landing page creator, a drag-and-drop web form builder, a survey builder and NPS surveys. Event management provides registration form templates, email and SMS send-outs and QR-code check-in, with the full event marketing tool included in the Grow plan.
Compliance and analytics round out the set. Consent can be managed per channel for email, cookies and SMS, with double opt-in available. Reporting includes email performance data, UTM tracking, dashboards and trends, and DKIM setup for a trusted sender domain.
Apsis One is an all-in-one marketing platform that combines email marketing, marketing automation, SMS, event management, forms, surveys, website tracking and an AI Assistant. It is made by Apsis, a Nordic company founded in Sweden in 2001 and part of the efficy Group.
Plans are billed per month. Send starts at EUR 110 for up to 1,000 contacts, Automate at EUR 300 and Grow at EUR 450, both for up to 5,000 contacts. SMS campaign access is a subscription from 13 Euro per month.
Yes. Apsis offers a 14-day free trial with no credit card required, and states that onboarding takes as little as two minutes. The site does not list a permanent free plan.
It connects to apps through Zapier and directly to Tribe CRM, webCRM, efficy CRM, Lime and Microsoft Dynamics. An Open API is available for custom integrations from the Automate plan.
Apsis states that Apsis One is GDPR-compliant and ISO-certified, with all data stored and processed within the EU. It includes double opt-in and consent management for email, cookie and SMS.
Apsis Pro is the original email marketing tool, still supported, for newsletters and email campaigns. Apsis One is the platform Apsis recommends to new customers, adding automation, event management and AI-powered content creation.
Yes. SMS campaigns can be run alongside email, and the pricing page lists SMS access as a subscription from 13 Euro per month. Event send-outs can also go out by SMS.
The pricing page lists 24-hour chat support and no-cost technical user support. The support page lists opening hours of Monday to Friday, 08:00 to 17:00 CEST, with telephone support from 09:00 to 14:00 CEST, closed 12:00 to 13:00.