Brevo, formerly Sendinblue, is a Paris-based multi-channel marketing platform founded in 2012, combining email, SMS, WhatsApp, marketing automation, and a built-in sales CRM in one product for small and mid-sized businesses.
Key Features
Brevo bills by email volume rather than contact list size, with unlimited contacts on every paid plan. It supports marketing automation triggered by behavior, AI-assisted content generation, transactional email APIs, and e-commerce integrations with Shopify, WooCommerce, and Magento.
Pricing
Brevo has a free plan (300 emails/day) and paid tiers from Starter ($9/month) through Standard, Professional ($499/month), and a custom-quoted Enterprise tier, all scaling by email send volume rather than contacts stored.
Key Features
Email & Transactional Email — Marketing email campaigns and transactional email delivery via API or SMTP.
SMS & WhatsApp Campaigns — Send SMS and WhatsApp marketing messages alongside email from the same platform.
Marketing Automation Workflows — Behavior-triggered automation for opens, clicks, purchases, and form submissions.
Built-In Sales CRM — Pipeline management and contact tracking included in the platform.
Unlimited Contacts on Paid Plans — Billing is based on email volume sent, not the number of contacts stored.
AI Content & Subject-Line Assistance — AI-generated email content and subject-line suggestions.
Transactional Email API — Developer API for sending transactional emails programmatically.
E-commerce Integrations — Native integrations with Shopify, WooCommerce, and Magento.
Pros & Cons
Pros
Free plan and low-cost entry tiers make it accessible for small businesses
Bills by email volume, not contact list size, with unlimited contacts on all paid plans
Combines email, SMS, WhatsApp, automation, and CRM in one platform
Available in six interface languages, suited to international teams
Cons
Free and Starter plans include Brevo branding unless you pay extra to remove it
Professional tier pricing jumps sharply to around $499/month
Automation and personalization are less advanced than e-commerce-focused specialists like Klaviyo
Deliverability and support quality can vary by plan tier per user reviews
Pricing
Free $0 N/A
Starter From $9/month monthly (annual discount available)
Standard From $18/month monthly (annual discount available)
Professional From $499/month monthly
Enterprise Custom annual
Frequently Asked Questions
Is Brevo free?
Yes, Brevo offers a free plan with 300 emails per day and up to 100,000 stored contacts.
How is Brevo priced?
Brevo bills by the number of emails sent per month, not by contacts stored; every paid plan includes unlimited contacts.
What was Brevo called before?
Brevo was formerly known as Sendinblue before rebranding in 2023.
Does Brevo include a CRM?
Yes, Brevo includes a built-in sales CRM with pipeline management alongside its marketing tools.
What languages does Brevo support?
Brevo's interface is available in English, French, German, Spanish, Italian, and Portuguese.