Drip is an ecommerce email and SMS marketing platform. Compare 2026 pricing by contact count, key automation features, pros and cons, and top alternatives.
Researched and fact-checked by Bartu Cavusoglu · Updated July 18, 2026
Drip is a marketing automation platform purpose-built for ecommerce brands, combining email, SMS, and on-site campaigns with behavioral segmentation drawn from actual store and purchase data.
Rather than serving as a general-purpose email tool, Drip integrates directly with platforms like Shopify, WooCommerce, and BigCommerce so that automated workflows can trigger off real customer actions such as browsing a product, abandoning a cart, or completing a purchase.
Drip's visual workflow builder supports multi-step automated customer journeys with conditional branching across email and SMS, alongside dynamic segments that update automatically as customer behavior changes.
The platform also includes on-site pop-ups and forms for list growth, native ecommerce integrations that pull in order and product-catalog data, an open API for custom development, and unlimited sub-accounts for agencies managing multiple stores.
Drip uses a single-tier pricing model based entirely on contact count, with every feature included at every price point. Plans start at $39 per month for up to 2,500 contacts and scale up through $89/month (5,000 contacts), $154/month (10,000 contacts), $449/month (30,000 contacts), and $1,199/month (100,000 contacts).
All paid plans include unlimited email sends, up to 50 workflows, full segmentation, and API access; live chat support unlocks at $99/month and above. A 14-day free trial is available, and annual billing offers roughly a 25 percent discount versus monthly billing.
Drip is a marketing automation platform for ecommerce brands, used to build automated email and SMS journeys such as welcome series, cart-recovery sequences, and post-purchase campaigns.
Drip pricing starts at $39/month for up to 2,500 contacts and scales with contact count, reaching $1,199/month for 100,000 contacts. Every plan includes the full feature set.
Yes, Drip offers a 14-day free trial that gives access to the full platform before requiring payment.
Drip has native integrations with Shopify, WooCommerce, and BigCommerce, along with an open API for custom integrations.
Drip was founded in 2012 by Rob Walling and Derrick Reimer, acquired by Leadpages in 2016, and became an independently operated company again after Leadpages was acquired by Redbrick Technologies in 2020.
The most common alternatives are Klaviyo, Omnisend, and Sendlane, all of which also focus on ecommerce email and SMS marketing automation.