Drip is an ecommerce email and SMS marketing platform. Compare 2026 pricing by contact count, key automation features, pros and cons, and top alternatives.
Category
Email Marketing
Pricing
Subscription, from $39/month
Verified
Not yet
Last updated
July 18, 2026
Founded
2012
Headquarters
Minneapolis, Minnesota, United States
Web AppFree TrialNo-CodeAPITemplates
Overview
Drip is a marketing automation platform purpose-built for ecommerce brands, combining email, SMS, and on-site campaigns with behavioral segmentation drawn from actual store and purchase data.
Rather than serving as a general-purpose email tool, Drip integrates directly with platforms like Shopify, WooCommerce, and BigCommerce so that automated workflows can trigger off real customer actions such as browsing a product, abandoning a cart, or completing a purchase.
Key Features
Drip's visual workflow builder supports multi-step automated customer journeys with conditional branching across email and SMS, alongside dynamic segments that update automatically as customer behavior changes.
The platform also includes on-site pop-ups and forms for list growth, native ecommerce integrations that pull in order and product-catalog data, an open API for custom development, and unlimited sub-accounts for agencies managing multiple stores.
Pricing
Drip uses a single-tier pricing model based entirely on contact count, with every feature included at every price point. Plans start at $39 per month for up to 2,500 contacts and scale up through $89/month (5,000 contacts), $154/month (10,000 contacts), $449/month (30,000 contacts), and $1,199/month (100,000 contacts).
All paid plans include unlimited email sends, up to 50 workflows, full segmentation, and API access; live chat support unlocks at $99/month and above. A 14-day free trial is available, and annual billing offers roughly a 25 percent discount versus monthly billing.
Key Features
Visual workflow automation — Build multi-step, conditional customer journeys triggered by browsing, cart, and purchase behavior.
Native ecommerce integrations — Direct connections to Shopify, WooCommerce, and BigCommerce pull in order and product data automatically.
Email and SMS in one platform — Combine email campaigns with SMS messaging inside the same automated workflows and segments.
Dynamic segmentation — Customer segments update automatically in real time as behavior and purchase history change.
On-site campaigns — Pop-ups and embedded forms help convert site visitors into subscribers without third-party tools.
Open API access — Developers can build custom integrations and extend Drip's automation beyond native connectors.
Unlimited sub-accounts — Agencies and multi-brand businesses can manage several stores under one Drip account.
All-inclusive feature set — Every paid plan includes the full feature set regardless of price tier, with pricing based only on contact count.
Pros & Cons
Pros
Simple, transparent pricing based only on contact count with no feature gating
Deep native integrations with major ecommerce platforms like Shopify and WooCommerce
Combines email and SMS automation in a single workflow builder
14-day free trial lets new users test the full feature set before paying
Cons
Focused specifically on ecommerce, making it a poor fit for non-retail businesses
Live chat support is limited to accounts on $99/month plans or higher
Pricing rises quickly as contact lists grow, which can be costly for large lists
Fewer advanced analytics and reporting options compared to some larger competitors like Klaviyo
Drip is a marketing automation platform for ecommerce brands, used to build automated email and SMS journeys such as welcome series, cart-recovery sequences, and post-purchase campaigns.
How much does Drip cost?
Drip pricing starts at $39/month for up to 2,500 contacts and scales with contact count, reaching $1,199/month for 100,000 contacts. Every plan includes the full feature set.
Does Drip offer a free trial?
Yes, Drip offers a 14-day free trial that gives access to the full platform before requiring payment.
Which ecommerce platforms does Drip integrate with?
Drip has native integrations with Shopify, WooCommerce, and BigCommerce, along with an open API for custom integrations.
Who owns Drip?
Drip was founded in 2012 by Rob Walling and Derrick Reimer, acquired by Leadpages in 2016, and became an independently operated company again after Leadpages was acquired by Redbrick Technologies in 2020.
What are the main alternatives to Drip?
The most common alternatives are Klaviyo, Omnisend, and Sendlane, all of which also focus on ecommerce email and SMS marketing automation.