TargetBay combines email, SMS, reviews and loyalty for ecommerce stores. Review plans start at $40/month billed yearly, with a 14-day free trial.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
TargetBay is an all-in-one marketing suite for ecommerce stores, founded in 2016. It brings together email and SMS marketing, customer review management and loyalty programs. The company reports 4,240 customers, more than 5 billion emails sent and more than 4 million reviews collected.
The suite is split into three products: BayEngage for email and SMS, BayReviews for ratings and reviews, and BayRewards for loyalty, referral and VIP programs. Brands can use one product or combine them, since higher review plans include a rewards integration.
TargetBay connects to an online store and uses customer and order data to drive messages and review requests. Supported platforms include Shopify, Magento, WooCommerce, BigCommerce, Shift4Shop, Volusion and Ecwid. From there, merchants build segments, set up automations and schedule campaigns.
For SMS, the workflow is three steps: select a recipient list or segment, choose a template or write a message with AI assistance, then schedule the campaign. BayReviews follows a similar pattern, sending review request emails after orders and applying moderation automation before reviews are published.
BayEngage offers email campaigns, marketing automation, segmentation, templates, a Canva integration and deliverability tools. Its SMS features include two-way messaging, MMS with images and GIFs, keyword consent management, delivery control and UTM tracking. AI generates SMS content and subject lines.
BayReviews collects text, picture and video reviews and syndicates them to Google, Walmart.com and TikTok Shop. BayRewards covers loyalty, referral and VIP programs with tier-based gamification, which gives stores a way to reward repeat purchases and other customer actions.
TargetBay is an ecommerce marketing suite made up of BayEngage (email and SMS marketing), BayReviews (review management) and BayRewards (loyalty and rewards). It was founded in 2016 and serves online stores.
The published pricing covers BayReviews: Starter is $49/month, Growth $89, Plus $199 and Premium $299 on monthly billing. Annual billing brings these to $40, $82, $164 and $249 per month. Enterprise is $499/month billed yearly, with monthly pricing through sales.
Yes. The 14-day free trial gives access to all features, and no upfront payment is needed. TargetBay sends a reminder a few days before the trial ends, and data remains intact.
TargetBay lists Shopify, Magento, WooCommerce, BigCommerce, Shift4Shop, Volusion and Ecwid. Its footer also lists Salesforce Commerce Cloud.
Yes. Reviews can be imported from other platforms. For Yotpo, you download the XML file and upload it to TargetBay, and support can help with migration.
Yes. BayEngage includes SMS and MMS campaigns, two-way messaging, keyword-based consent, segmentation, AI-generated content, delivery control and UTM tracking.
It suits ecommerce brands that want email, SMS, reviews and loyalty tools from one vendor. It is built around online stores rather than general business use.
Per the pricing FAQ, TargetBay accepts Visa, MasterCard, American Express and Maestro cards through PayPal, as well as PayPal payments. You can pay monthly or annually and switch plans at any time.