Explore Sender's free-forever plan, paid pricing tiers, and email and SMS marketing features for small businesses in 2026.
Researched and fact-checked by Bartu Cavusoglu · Updated July 19, 2026
Sender is a bootstrapped email and SMS marketing platform founded in 2012 and headquartered in Vilnius, Lithuania. The company has grown without outside venture funding and employs roughly 30 people, positioning itself as an affordable, feature-rich alternative to larger email service providers.
Sender targets small businesses, solo creators, and ecommerce brands, with its free-forever plan and low-cost paid tiers designed to unlock most core functionality, including automation and transactional email, without requiring an upgrade for basic use cases.
Sender combines a drag-and-drop email builder, marketing automation workflows, transactional and triggered emails via SMTP or API, and SMS marketing within a single dashboard, letting small teams manage multiple channels without separate tools.
Additional features include pop-ups and signup forms for list growth, audience segmentation, basic analytics and reporting, and a pay-as-you-go credit option for businesses that prefer not to commit to a recurring subscription.
Sender's free-forever plan covers up to 2,500 subscribers and 15,000 emails per month with nearly all core features unlocked, which is more generous than many competing free tiers.
Paid plans start around $7 per month for the Standard tier and about $14 per month for the Professional tier, both scaling with subscriber list size, with unlimited seats and campaigns included, and a pay-as-you-go credit option available as an alternative to a recurring subscription.
Yes, Sender offers a free-forever plan covering up to 2,500 subscribers and 15,000 emails per month with most core features included, not just a limited trial.
Paid plans start around $7 per month for the Standard tier and about $14 per month for the Professional tier, with pricing scaling based on subscriber list size.
Sender is headquartered in Vilnius, Lithuania, and was founded in 2012.
Yes, Sender lets users send SMS campaigns alongside email marketing from the same dashboard.
Sender is commonly used by small ecommerce brands due to its automation features, transactional email support, and affordable pricing.
Yes, Sender offers a pay-as-you-go credit plan for businesses that prefer not to commit to a recurring monthly subscription.
No, Sender is a bootstrapped company that has grown without outside venture capital funding.