Unlayer Review, Pricing & Features

Unlayer is an embeddable drag-and-drop editor for emails, landing pages, and documents, built for SaaS platforms to white-label via API. Plans from free.

Category
Email Marketing
Pricing
freemium, from Free (paid plans from $250/month)
Verified
Not yet
Last updated
July 19, 2026
Founded
2017
Headquarters
San Francisco, California, United States
Free PlanWeb AppFree TrialNo-CodeAPIAIFreemiumTemplates

What Is Unlayer

Unlayer is a developer platform for embedding drag-and-drop design tools directly into other software products. Instead of building an email or page builder from scratch, SaaS companies, CRMs, marketing platforms, and enterprise apps integrate Unlayer's editors via API to give their own users a white-labeled design experience.

The company's origins trace back to an internal tool built around 2015 that was opened up publicly in the following years, and it went through Y Combinator's Winter 2022 cohort. It is based in San Francisco and operates as a fully remote team, reporting customers such as Mastercard, Bank of America, Fidelity, and Twilio using its editors inside their own products.

Unlayer offers four distinct embeddable builders -- email, landing page, popup, and document -- that share a common underlying JSON content schema, so content and templates can move between builder types.

Key Features

Each Unlayer builder supports drag-and-drop block editing, reusable custom blocks, and branded template libraries that can be shared across a customer's products. AI-assisted tools can generate new sections, rewrite copy, translate content into other languages, and personalize text for different audiences.

For developers, Unlayer ships React, Angular, and Vue components that render output to email, web, or PDF, along with a REST API, SDKs, and a command-line interface for deeper integration and automation. Exports are available as HTML, PDF, images, plain text, or ZIP archives.

Enterprise-oriented features include white-labeling so the editor carries the host product's branding rather than Unlayer's, SOC 2 Type II certification, a 99.9 percent uptime SLA, team collaboration tools, and an audit trail for tracking changes.

Pricing

Unlayer offers a permanently free plan covering the email, page, popup, and document builders for evaluation and small-scale use. Paid plans start with Launch at 250 dollars per month, followed by Scale at 750 dollars per month and Optimize at 2,000 dollars per month, each unlocking more bandwidth, white-labeling, custom themes and CSS, team collaboration, and advanced features like AMP support and inbox previews.

An Enterprise tier offers custom contract pricing with SOC 2 Type II compliance, full white-labeling, and a dedicated customer success manager. All paid plans include a 14-day free trial and offer roughly a 10 percent discount for annual billing, with optional add-on credit packs for AI generation, exports, inbox previews, and extra bandwidth.

Key Features

Pros & Cons

Pros

  • Deep API, SDK, and framework component support for developer-led integration
  • Single JSON schema shared across email, page, popup, and document builders
  • Enterprise-grade security with SOC 2 Type II certification and a 99.9 percent uptime SLA
  • AI-assisted content generation and translation built into the editors
  • Free plan available for evaluating the builders before committing to a paid tier

Cons

  • Paid plans start at a relatively high 250 dollars per month, geared toward SaaS companies rather than individuals
  • Requires developer effort to integrate, unlike standalone email tools aimed at marketers
  • Advanced features like custom CSS and AMP support are reserved for higher-priced tiers
  • Enterprise pricing is not publicly listed and requires a custom quote

Pricing

Frequently Asked Questions

What is Unlayer used for

It is used by software companies to embed drag-and-drop email, landing page, popup, and document builders directly inside their own products.

Is Unlayer free

There is a free plan covering the core builders, with paid plans starting at 250 dollars per month for more bandwidth, white-labeling, and advanced features.

Who is Unlayer for

It is built for SaaS platforms, CRMs, email service providers, and marketing tools that want to offer design capabilities without building an editor from scratch.

Does Unlayer support white-labeling

Yes, paid plans allow the editor to be fully white-labeled under the host company's own branding.

Does Unlayer have an API

Yes, it provides a REST API, SDKs, a CLI, and framework components for React, Angular, and Vue.

When was Unlayer founded

It began as an internal tool around 2015 and was launched publicly in the following years before going through Y Combinator's Winter 2022 batch.

What can Unlayer content be exported as

Content can be exported as HTML, PDF, images, plain text, or ZIP files.

Is Unlayer SOC 2 compliant

Yes, Unlayer is SOC 2 Type II certified and offers a 99.9 percent uptime SLA.

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