Vero helps product-led teams send behavior-based email, push, and SMS campaigns. Compare Vero pricing, features, and alternatives.
Vero is a customer engagement platform used by product-led marketing and growth teams to send behavior-triggered messages across email, push, and SMS. It was founded by Chris Hexton and James Lamont, who launched it as Vero Workflows after completing Australia's Startmate accelerator program in 2012.
The company is headquartered in Sydney, Australia, with a distributed team across the United States, Lisbon, and Hong Kong. In 2020, Vero raised 4 million dollars from Square Peg Capital to build out its newsletter product and expand beyond its original workflow-automation focus.
Vero positions itself as a customer engagement tool built for the modern data stack, connecting directly to a company's data warehouse and product event streams rather than requiring teams to duplicate user data into a separate marketing database.
Vero's visual customer journey builder lets teams design multi-step, behavior-triggered campaigns across email, push, and SMS from a single workflow.
The platform supports dynamic content personalization and segmentation built on real user behavior and transactional data, plus a flexible API for storing and updating user profiles and activity history.
Vero includes unlimited team members, team roles, and isolated sub-account projects, letting larger organizations run multiple brands or products from one account.
The Starter plan costs 54 dollars per month, or 49 dollars per month billed annually, and includes 5,000 user profiles, 10,000 emails per month, 20,000 push messages per month, and 160,000 tracked events per month.
Larger customers move to a custom Professional plan priced around forecast or actual usage across profiles, email, push, SMS, and events, with a 10 percent discount available for annual prepayment.
Vero is used for behavior-based email, push, and SMS customer engagement campaigns.
Chris Hexton and James Lamont founded Vero, launching it as Vero Workflows in 2012.
Vero is headquartered in Sydney, Australia.
The Starter plan is 54 dollars per month, or 49 dollars per month billed annually; larger accounts use custom Professional pricing.
Yes, alongside email and push notifications.
No, they are different companies in different categories despite the similar-sounding names.
Yes, Vero is built to work directly with a company's data warehouse and product event data.
Vero is backed by Square Peg Capital, an Australian venture capital firm.