Universell bundles CRM, invoicing, POS, e-commerce & more into one AI-powered platform for small businesses. See features, pricing, and free trial details.
Category
Invoicing
Pricing
Custom / Contact sales, from $300
Verified
Not yet
Last updated
August 7, 2026
SaaSSMBFree TrialDashboard
Universell is a business management platform built for small businesses that want to run operations from one place instead of juggling dozens of separate tools. Per the company's own homepage copy, Universell is "a unified data engine that runs your business" -- bringing together back-office operations, employee collaboration and management, leads and deal management, telephony, CRM, inventory, marketing, sales, payments, point-of-sale (POS), and e-commerce, powered by AI (source: universell.us). The platform also includes a dedicated customer support/ticketing module, described on its own page as transforming the "customer support experience" (source: universell.us/ticketing-system-2/). Universell markets itself to small businesses looking to consolidate invoicing, CRM, inventory, and sales/marketing workflows under a single login, and offers a free 30-day trial on its Basic plan so prospective customers can try the platform before paying (source: universell.us/pricing/). The company maintains a public presence on Facebook, Instagram, YouTube, and LinkedIn (source: universell.us/universell-documents/).
Key Features
CRM & lead/deal management — Track leads, deals, and customer relationships inside the same dashboard as the rest of the business tools.
Invoicing & payments — Create and send invoices and collect payments without a separate billing tool.
Inventory management — Track stock and inventory alongside sales and order data.
POS & e-commerce — Run point-of-sale and online sales channels from the same platform.
Marketing & sales tools — Run marketing campaigns and manage the sales process alongside CRM and deal data.
Customer support ticketing — Handle customer support requests with a built-in ticketing system, knowledge base, and 24/7 availability.
Pros & Cons
Pros
Consolidates CRM, invoicing, inventory, marketing, payments, POS, and e-commerce into a single platform, reducing the need for multiple standalone tools.
Offers a free 30-day trial on its Basic plan, letting small businesses test the platform before committing.
Includes built-in support infrastructure -- 24/7 availability, a knowledge base, and a support ticketing system -- alongside the core business tools.
Cons
Public pricing is not fully itemized -- most plan details beyond the Basic tier require contacting sales, making it harder to compare costs upfront.
As an all-in-one suite spanning 100+ apps, individual modules (e.g., CRM or POS) may be less specialized than dedicated single-purpose competitors.
Company background details such as founding year, headquarters, and team size are not published on the site, making it harder to vet company maturity before signing up.