PROS is an AI-driven platform for airline revenue management, dynamic pricing, and offer management, used by 150+ airlines including Lufthansa and United.
PROS provides an AI-driven revenue and offer management platform built for the airline industry. Founded in 1985, the company's algorithms grew out of applying computer science and forecasting expertise to airline pricing problems, and today the platform is used by more than 150 airlines worldwide, including Lufthansa Group, United Airlines, Air China, Etihad, and Virgin Atlantic.
The platform covers revenue management, real-time dynamic pricing, dynamic ancillary pricing, group sales optimization, and shopping and merchandising, alongside product catalog management and offer marketing tools (airTRFX, airModules, airWire, airSEM). PROS states its systems process more than 400 million prices and 1.7 billion forecasts every day.
PROS is aimed at full-service, hybrid, low-cost, and regional carriers looking to modernize legacy pricing and retailing systems with AI-driven, real-time offer management and modular APIs for integration into existing airline commerce stacks.
PROS provides an AI-driven revenue and offer management platform for the airline industry, covering dynamic pricing, ancillary pricing, revenue management, shopping, and merchandising.
PROS does not publish standard pricing. Airlines work with the PROS sales team to get a custom quote based on their needs.
PROS states it is used by more than 150 airlines globally, including Lufthansa Group, United Airlines, Air China, Etihad, and Virgin Atlantic.
PROS was founded in 1985 and built its business on pricing and forecasting algorithms originally developed for the airline industry, which now power its revenue and offer management platform.