EmailOctopus in 2026: pricing plans, automation features, and landing pages reviewed for this budget-friendly email marketing platform from London.
Category
Email Marketing
Pricing
Freemium, from Free (Pro from $9/month)
Verified
Not yet
Last updated
July 18, 2026
Founded
2014
Headquarters
London, England, United Kingdom
Free PlanWeb AppAPIFreemiumTemplates
Overview
EmailOctopus is a London-based email marketing platform founded in 2014, positioned as a lower-cost alternative to larger providers like Mailchimp.
The company is run by a small team of roughly ten to fifteen people, serving more than 50,000 customers who send over 19 billion emails a year through the platform.
Key Features
Core functionality includes campaign creation, marketing automation sequences, subscriber list management, audience segmentation, and landing page and signup form builders.
EmailOctopus has historically relied on Amazon SES for sending infrastructure, which helps it maintain significantly lower pricing than competitors using proprietary sending infrastructure.
Pricing
EmailOctopus prices around subscriber count: the Free plan covers up to 2,500 subscribers and 10,000 monthly emails, while the Pro plan starts at $9/month for 500 subscribers with unlimited sends and automatically scales as a list grows.
Non-profits receive a 20% lifetime discount on paid plans, and custom Enterprise pricing is available for accounts exceeding roughly 500,000 subscribers.
Key Features
Drag-and-drop campaign builder — Design newsletters and promotional emails using a visual drag-and-drop or HTML editor.
Marketing automation sequences — Set up automated welcome series and drip campaigns triggered by subscriber actions or sign-up date.
Audience segmentation — Segment subscriber lists by tags, behavior, or custom fields to send more targeted campaigns.
Landing pages and signup forms — Build landing pages and embeddable signup forms to grow an email list without needing a separate website.
List management and import tools — Import, export, and manage subscriber lists with tools for cleaning and organizing contact data.
Campaign analytics — Track opens, clicks, and other campaign performance metrics, retained indefinitely on paid plans.
Amazon SES-based sending — Uses Amazon Simple Email Service infrastructure to help keep sending costs, and therefore pricing, low.
Multi-user accounts — Pro plan supports multiple user accounts on a single workspace for small marketing teams.
Pros & Cons
Pros
Significantly cheaper than mainstream competitors like Mailchimp at comparable subscriber counts
Genuine free plan covering 2,500 subscribers and 10,000 monthly emails with no time limit
20% lifetime discount available for verified non-profit organizations
Simple, focused feature set that avoids the complexity of larger all-in-one marketing suites
Cons
Free plan statistics are only retained for 30 days and include EmailOctopus branding
Fewer advanced CRM, e-commerce, and multichannel features than larger platforms like Brevo or HubSpot
Small internal team may mean slower feature development compared to venture-backed competitors
Landing pages and forms are limited to one each on the free plan
Pricing
Free $0 N/A
Pro From $9/month (billed annually) for 500 subscribers Monthly or annual, scales with list size
Enterprise Custom quote Custom
Frequently Asked Questions
Is EmailOctopus free to use?
Yes, EmailOctopus offers a free plan covering up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding included on campaigns.
How much does EmailOctopus Pro cost?
The Pro plan starts at $9 per month for 500 subscribers with unlimited monthly sends, and the price automatically scales up as your subscriber list grows.
When was EmailOctopus founded?
EmailOctopus was founded in 2014 and is headquartered in London, England.
Does EmailOctopus offer a discount for non-profits?
Yes, verified non-profit organizations receive a 20% lifetime discount on any paid EmailOctopus plan.
What email sending infrastructure does EmailOctopus use?
EmailOctopus has historically built its sending infrastructure on Amazon Simple Email Service (Amazon SES), which helps it offer lower prices than competitors running their own proprietary infrastructure.
How is EmailOctopus different from Mailchimp?
EmailOctopus offers a narrower, more focused feature set than Mailchimp but prices its paid plans roughly 40 to 60 percent cheaper at comparable subscriber counts, appealing to price-sensitive small businesses and creators.