Constant Contact is an email and SMS marketing platform for small businesses. Plans start at $12/month for 500 contacts, with automation and landing pages.
Constant Contact traces back to 1995, when it was founded as Roving Software by Randy Parker; it took the Constant Contact name in 2004 and went public in 2007, making it one of the longest-running email marketing platforms still in operation. The company is headquartered in Waltham, Massachusetts, with additional offices across the US, Australia, Canada, and the UK.
It is positioned primarily for small businesses and nonprofits that are new to digital marketing, prioritizing ease of use and customer support over deep technical customization, and now operates under Clearlake Capital ownership after being acquired by Endurance International Group in 2016.
Core functionality includes a drag-and-drop email builder, AI-assisted content and subject-line generation, and marketing automation for common scenarios like welcome series, abandoned-cart reminders, re-engagement campaigns, and post-purchase follow-ups.
The platform also includes SMS/text marketing coordinated with email campaigns, landing pages and sign-up forms for lead capture, social media post scheduling, and, on higher tiers, Google and Facebook ad management alongside basic SEO tools.
Constant Contact's 2026 pricing has three tiers starting at a 500-contact base: Lite at $12/month, Standard at $35/month, and Premium at $80/month, each adding more users, automation, and marketing channels at higher tiers.
Pricing scales with contact list size rather than staying flat — for example, a 5,001-10,000 contact range costs roughly $120/month on Lite up to $275/month on Premium — and there is no permanent free plan, only a free trial period before billing begins.
No permanent free plan; it offers a free trial period before billing begins.
Plans start around $12/month (Lite) for 500 contacts, scaling up with plan tier (Standard $35/month, Premium $80/month) and contact list size.
It was founded in 1995 as Roving Software and took the Constant Contact name in 2004.
Yes, text marketing is available alongside email campaigns.
It currently operates under Clearlake Capital ownership, after previously being part of Endurance International Group, which acquired it in 2016.