Moosend review: email marketing automation with a drag-and-drop builder, landing pages and workflows. See pricing, features, pros, cons and alternatives.
Researched and fact-checked by Bartu Cavusoglu · Updated July 18, 2026
Moosend is an email marketing and automation platform founded in 2011 in Athens, Greece, by Yannis Psarras and Panos Melissaropoulos. It built its reputation as a feature-rich, lower-cost alternative to platforms like Mailchimp, offering drag-and-drop email design, landing pages, and behavior-based automation workflows.
The company has changed hands twice: Sitecore acquired Moosend in May 2021 for a reported sum exceeding 200 million dollars to add email marketing automation to its digital experience platform, and Constant Contact then acquired Moosend from Sitecore in a deal that closed around June 6, 2025, returning it to a dedicated email marketing company.
Moosend's core toolkit includes a drag-and-drop email builder, a landing page builder, embeddable subscription forms, audience segmentation, and detailed campaign analytics. Its automation engine supports multi-step workflows triggered by subscriber behavior such as opens, clicks, purchases, and form submissions, useful for abandoned-cart emails and lifecycle marketing.
Additional capabilities include an AI Writer for drafting email copy, transactional email sending, a developer-facing SMTP server, and optional add-ons like dedicated sending IPs and custom reporting dashboards for teams with higher sending volumes or deliverability needs.
Moosend's Pro plan is priced by contact-list size, starting around 9 dollars per month for up to 500 subscribers with unlimited sends, and scaling up through plans supporting over a million contacts. Annual billing saves 20 percent, biannual billing saves 15 percent, and nonprofits get an additional 25 percent discount that stacks with billing-cycle savings.
Above Pro, a custom 'Moosend+' tier adds selected enterprise features like dedicated IPs and SSO, while a full Enterprise plan offers custom quotes with an account manager, priority support, and SLAs. A 30-day free trial (up to 1,000 contacts, no credit card required) and pay-as-you-go email credit packs are also available for infrequent senders.
Moosend is currently owned by Constant Contact, which acquired it from Sitecore in a deal completed around June 6, 2025. Sitecore had originally acquired Moosend in May 2021.
Moosend's Pro plan starts around 9 dollars per month for up to 500 contacts, scaling up by contact count, with unlimited sends included. Custom Moosend+ and Enterprise plans are available for larger or more advanced needs.
Moosend was founded in 2011 in Athens, Greece, by Yannis Psarras and Panos Melissaropoulos.
Yes, Moosend offers a 30-day free trial with no credit card required, capped at up to 1,000 contacts.
Moosend's public offering is centered on its free trial and paid Pro/Enterprise plans; it does not currently advertise a permanent free plan.
Common alternatives include Mailchimp, ActiveCampaign, GetResponse, and Brevo, with Moosend generally positioned as a lower-cost option with comparable automation features.