MailerLite review covering email marketing features, 2026 pricing changes, automation and landing page tools, pros and cons, and top alternatives.
Category
Email Marketing
Pricing
Freemium, from Free (paid plans from $12/month)
Verified
Not yet
Last updated
July 18, 2026
Founded
2010
Headquarters
Vilnius, Lithuania
Free PlanAPIAIFreemiumTemplates
Overview
MailerLite is an email marketing platform built around a clean, minimalist campaign editor and a broader toolkit that includes automation, landing pages, websites, and signup forms, aimed primarily at solo creators and small businesses.
Founded in Lithuania in 2010 and acquired by Vercom in 2022, MailerLite has grown into a widely used alternative to larger platforms like Mailchimp, historically trading on simplicity and lower pricing, though its 2026 plan restructuring pushed prices closer to competitors.
Key Features
Core features include drag-and-drop, HTML, and rich-text email editors, automation workflows with branching logic, subscriber segmentation, and A/B testing for subject lines and content.
The platform also bundles website and landing page builders, embedded and popup signup forms, an AI writing assistant, dynamic content blocks, and support for selling digital products and bookings directly through email campaigns.
Pricing
MailerLite's free plan supports up to 250 active subscribers and 2,500 monthly emails with two user seats, making it usable for very early-stage lists.
Paid plans, renamed Comfort and Power in mid-2026, start at 12 dollars per month and scale by subscriber count, with Power offering unlimited sending and automations, and a custom-priced Enterprise tier available above 200,000 subscribers.
Key Features
Multi-mode email editor — Drag-and-drop, custom HTML, and simplified rich-text editors for building campaigns.
Marketing automation — Trigger-based workflows with branching logic for welcome series, abandoned cart, and re-engagement flows.
Landing pages and websites — Built-in landing page and lightweight website builder alongside email tools.
Signup forms and pop-ups — Embedded and popup forms to grow subscriber lists directly on a site.
AI writing assistant — AI-generated subject lines and email copy suggestions built into the editor.
Digital products and bookings — Sell digital products or accept bookings directly through MailerLite campaigns and pages.
Dynamic content and personalization — Show different content blocks to different segments within the same campaign.
Preference center — Lets subscribers manage their own email frequency and topic preferences.
Pros & Cons
Pros
Clean, easy-to-use editor that suits non-technical users
Bundles website and landing page tools alongside email at no extra cost
Free plan available for very small lists
Digital product and booking features reduce need for extra tools
Mid-2026 pricing changes raised costs by 10 to 30 percent across most tiers
Automation depth is lighter than specialists like ActiveCampaign
Free plan API access does not support sending
Deliverability support and dedicated IPs are reserved for higher tiers
Now owned by Vercom, adding a layer of corporate ownership to a previously independent brand
Pricing
Free $0 N/A
Comfort From $12/month Monthly or annual (10% discount annually)
Power From $25/month Monthly or annual (10% discount annually)
Enterprise Custom Custom
Frequently Asked Questions
Is MailerLite free
Yes, MailerLite offers a free plan for up to 250 active subscribers with 2,500 monthly emails and two user seats.
Who owns MailerLite
MailerLite was acquired by Vercom, a Polish communications technology company, in April 2022, though it still operates under its own brand.
When was MailerLite founded
MailerLite was founded in 2010 by Ignas Rubezius in Vilnius, Lithuania, starting as a side project.
Did MailerLite pricing change in 2026
Yes, in mid-2026 MailerLite renamed its Growing Business and Advanced plans to Comfort and Power and raised prices by roughly 10 to 30 percent across most subscriber tiers.
Does MailerLite include a website builder
Yes, MailerLite includes landing page and lightweight website building tools alongside its email marketing features.
What is the best alternative to MailerLite
Common alternatives include Mailchimp, Brevo, ConvertKit (Kit), and ActiveCampaign, depending on whether the priority is price, automation depth, or creator-specific features.