Omnisend review 2026: ecommerce email and SMS marketing automation. Compare features, pricing plans, pros, cons and top alternatives like Klaviyo.
Omnisend is a marketing automation platform focused exclusively on ecommerce, founded in 2014 in Lithuania (originally as Soundest) and rebranded to Omnisend in 2017. It is headquartered in Vilnius with additional offices in Kaunas and Charleston, South Carolina, and now serves over 150,000 online stores.
The platform's core proposition is unifying email, SMS and web push under a single customer profile, single automation builder and single price, so ecommerce teams do not need to stitch together separate tools for each channel.
Omnisend ships with native, deep integrations for Shopify, WooCommerce, BigCommerce and Magento, letting store data such as products, orders and discount codes flow directly into campaigns. A drag-and-drop email builder includes ecommerce-specific blocks like product pickers and dynamic discount codes.
Prebuilt automation workflows cover cart abandonment, welcome series, browse abandonment, order and shipping confirmations, and win-back sequences, alongside behavior-based segmentation, A/B-testable popups and signup forms, and a sales-attribution reporting dashboard.
Omnisend uses a freemium, contact-count-based pricing model. The Free plan covers 500 emails and 250 contacts per month with limited web push notifications. The Standard plan starts at roughly $16 per month for 6,000 monthly emails, and the Pro plan starts at roughly $59 per month with unlimited email sends plus usage-based SMS credits.
SMS is billed per message on top of the Pro plan (from about $0.007 to $0.009 per message depending on volume), and a Custom/High-volume tier is available for large contact lists with dedicated account management.
Yes, Omnisend offers a Free plan covering 500 emails and 250 contacts per month with limited web push notifications; paid plans start at roughly $16 per month.
Omnisend has native integrations with Shopify, WooCommerce, BigCommerce and Magento, plus a broader app marketplace for other platforms.
Yes, SMS is built into the platform and billed on a per-message basis starting around $0.007 to $0.009 per message, included as credits on the Pro plan.
Pricing is based on your number of contacts and monthly send volume across a Free plan, Standard plan (from about $16/month), Pro plan (from about $59/month) and a Custom high-volume tier.
Omnisend was originally launched in 2014 as Soundest and rebranded to Omnisend in November 2017.
Yes, cart abandonment is one of Omnisend's prebuilt automation workflows and one of its most commonly used features.
Omnisend is best suited for small-to-midsize direct-to-consumer ecommerce brands that want combined email and SMS marketing without managing separate tools for each channel.