Sendlane unifies email, SMS, reviews and forms for eCommerce brands. Send-based pricing with unlimited contacts and a 60-day free trial. Read the review.
Researched and fact-checked by Bartu Cavusoglu · Updated October 26, 2026
Sendlane is a retention marketing platform that brings email marketing, SMS marketing, reviews and forms into one product. The company describes this as true unification: one login, one bill, one platform, one data hub and one team to support it all. It is aimed at eCommerce and direct-to-consumer brands that would otherwise manage several separate messaging tools.
According to its About page, Sendlane began in 2013 when three merchants needed an email marketing solution and could not find one that suited them, so they built their own. The team went all in on the product in 2017, added SMS in 2022, and describes its current focus as purpose-built tools for DTC merchants. The company is built in San Diego, CA, and its site states it has been acquired by Privy.
Sendlane connects to a store through deep data integrations, then uses that data to drive messaging. Customer details such as click rates, exact products purchased and revenue attribution are brought together across the retention tools, so segments and automations can use them directly. Beacon website tracking adds on-site behavior to the same data set.
From there, marketers build automations that run on behavior, triggers or events and span email and SMS. Examples named by the company include abandoned cart recovery, promotions, back-in-stock notices and review collection. Multivariable segmentation controls who receives each message, and multivariate testing lets teams compare versions. Real-time analytics and ROI and conversion tracking show how campaigns perform.
On the email side, Sendlane offers a drag-and-drop visual builder, a real-time HTML builder, a template library, and campaigns and newsletters. Dynamic abandoned cart emails adapt content to each recipient. Machine learning open predictability analyzes contact behavior to choose a send time for each individual contact.
Beyond email, the platform includes SMS marketing, intelligent pop-ups and forms, and a reviews product. The site describes pop-ups and reviews as free. Every plan includes tags and custom fields, contact import and export, automated list hygiene, unlimited sender profiles, multi-user access, Facebook Custom Audiences and open API access.
Sendlane is a retention marketing platform that combines email marketing, SMS marketing, reviews and forms. It is built for eCommerce and direct-to-consumer brands that want one login, one bill and one data hub.
Sendlane prices by send volume, not contact count, and every plan has unlimited contacts. The pricing page does not show a clear plan price. SMS starts at $0.009 per credit including carrier fees, and the site invites customers to request a demo for custom pricing.
Yes. The trial runs for 60 days and is limited to 100 contacts and 500 email sends. SMS is included only with paid accounts, and the trial can be upgraded to a paid plan at any time.
Sendlane lists deep data integrations with Shopify, WooCommerce, ClickBank, Miva, Smile.io and OneClick. It also connects to more than 2,000 apps through Zapier and offers Facebook Custom Audiences and open API access.
Sendlane is best for eCommerce and DTC brands that want to run email and SMS from the same platform. It suits teams that value store data integrations, automation and hands-on support.
Yes. The site says live specialists are available Monday through Friday during set business hours, and AI-powered chat is available 24/7/365. Higher tiers add a dedicated customer success manager, program reviews and, for the largest accounts, a direct line to deliverability staff.
Yes. Sendlane offers migration services for active contacts and automations, plus a contact import feature. Higher support tiers include custom onboarding with an implementation partner and assisted integration.
The Sendlane site states that the company has been acquired by Privy. The sources do not give further details about what this means for the product or pricing.